MarTech Campaign Architect - Salesforce Marketing Cloud

Prudential Assurance Malaysia Berhad

Kuala Lumpur

On-site

MYR 120,000 - 180,000

Full time

7 days ago

Be an early applicant

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Prudential Assurance Malaysia Berhad is seeking a Marketing Technology Specialist to support the PAMB Customer Engagement Platform (CEP) within the Marketing Technology team in Kuala Lumpur. You will own end-to-end execution of digital campaigns on Salesforce Marketing Cloud, including eDM development, journey design, testing, deployment and performance reporting.

The role requires hands-on experience with Salesforce Marketing Cloud modules (Email Studio, Journey Builder, Automation Studio,

Qualifications

Bachelor's degree in CS/IT/Marketing or related field is required.
Minimum 5+ years of experience in Salesforce Marketing Cloud/marketing tech or related role.
Strong knowledge of Marketing Cloud modules (Email Studio, Journey Builder, Automation Studio, CloudPages) and Data Extensions.

Responsibilities

Own end-to-end delivery of digital campaigns on Salesforce Marketing Cloud (eDM, CloudPages, APIs, AMPscript).
Design, build and configure journeys and automations for campaign use cases, including multi-branch journeys.
Review briefs, assess feasibility, and ensure deliverability meets brand guidelines and regulatory requirements.
Build reusable eDM templates and content components for consistency across campaigns.
Validate data flows between Data Cloud and Marketing Cloud and conduct cross-device testing.