Manager, Customer Engagement & MarTech

Prudential Assurance Malaysia Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Prudential Assurance Malaysia Berhad is seeking a Marketing Technology Specialist to support the PAMB Customer Engagement Platform (CEP) within the Marketing Technology team in Kuala Lumpur. You will own end-to-end execution of digital campaigns on Salesforce Marketing Cloud, including eDM development, journey design, testing, deployment and performance reporting.

The role requires hands-on experience with Salesforce Marketing Cloud modules (Email Studio, Journey Builder, Automation Studio,

Qualifications

• Bachelor's degree in CS/IT/Marketing or related field is required.
• Minimum 5+ years of experience in Salesforce Marketing Cloud/marketing tech or related role.
• Strong knowledge of Marketing Cloud modules (Email Studio, Journey Builder, Automation Studio, CloudPages) and Data Extensions.

Responsibilities

• Own end-to-end delivery of digital campaigns on Salesforce Marketing Cloud (eDM, CloudPages, APIs, AMPscript).
• Design, build and configure journeys and automations for campaign use cases, including multi-branch journeys.
• Review briefs, assess feasibility, and ensure deliverability meets brand guidelines and regulatory requirements.
• Build reusable eDM templates and content components for consistency across campaigns.
• Validate data flows between Data Cloud and Marketing Cloud and conduct cross-device testing.

Skills

Salesforce Marketing Cloud

AMPscript

Journey Builder

Automation Studio

Email Studio

CloudPages

Data Cloud

Education

Bachelor's degree in CS/IT/Marketing

Tools

Jira

MS Word

PowerPoint

Excel

Job description

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

We are seeking a marketing technology specialist to support the PAMB Customer Engagement Platform (CEP) within the Marketing Technology team. The candidate will play a pivotal role in owning the end-to-end execution of marketing campaign on Prudential marketing tool - from requirement gathering and eDM development through to journey build, test, deployment and performance reporting.

The candidate will work closely with business stakeholders, vendors, and the boarder Marketing team to ensure effective, well-governed customer communications.

Key Responsibilities

• Own the end-to-end delivery of digital campaigns on Salesforce marketing cloud, including eDM build, CloudPages, APIs and minimal coding using AMPscript.
• Design, develop and configure the most suitable journey and automations based on each campaign use case, including complex multi-branch journeys, decision splits and send-time optimization.
• Review campaign briefs from requestors, assess technical feasibility and advise on design limitations across email client (Gmail, Outlook, mobile) to ensure deliverability meets brand-guidelines and regulatory/compliance requirement.
• Build and maintain reusable eDM templates and content components to improve turnaround and consistency across campaigns.
• Support data extension and personalization requirement, validating data flows between Data Cloud and Marketing Cloud, then conduct end-to-end testing across devices and email client to validate journey flow before production deployment
• Participate in and contribute to MarTech projects and initiatives across platform enhancements, system integration.

Qualifications & Requirements

• Minimum 5+ years of experience in Salesforce Marketing Cloud/marketing technology or related campaign-execution role.
• Proven hands-on expertise across Marketing Cloud Engagement (MCE) (Journey Builder, Automation Studio, Email Studio, Cloudpages) and familiarity with Data Cloud / Data Extensions.
• Exposure to Financial Services or insurance is an advantage.
• Bachelor's degree in computer science, information technology, marketing, business or related fields.
• Strong analytics and problem-solving skills with strong attention to detail.
• Good communication and interpersonal skills and ability to manage multiple stakeholders collaboratively.

Technologies and Tools

• Salesforce Marketing Cloud
• Salesforce Data Cloud
• AMPscript
• Experience with tools such as MS Word, Powerpoint, Excel and Jira

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.