Senior Martech Solutions and Integrations manager
Lead the solution architecture and technical direction of the Customer Engagement Platform (CEP), ensuring scalable, secure, and business-aligned solutions that maximise native platform capabilities and support customer engagement, loyalty, personalisation, and marketing activation across multiple markets
Our client is a major consumer-facing enterprise driving digital and analytics transformation to better serve customers and accelerate growth across the region.
Description
- Define unified customer identity framework across Loyalty, CDP, CMS, and Marketing Automation, ensuring consistent identification, stitching, and profile resolution across all touchpoints
- Design the end-to-end technical architecture of the unified martech stack, covering CDP, loyalty, CMS, marketing automation, campaign & journey orchestration, survey & feedback modules including integration with existing DFI systems and infrastructure
- Define and maintain architecture standards, design patterns, integration approaches, and unified customer, event, and activation data models across markets
- Govern architecture decisions, technical risks, design exceptions, and solution quality
- Partner with Enterprise Architecture, Security, Data Engineering, Digital, Product Owners, and CEP on architecture and solution decisions.
- Architect and oversee integrations between the unified martech stack with systems such as Data Lake, POS, eCommerce, Mobile App, and CRM ensuring seamless data flow and operational alignment
- Define API frameworks, event schemas, identity models, and real-time data flows
- Engage with business stakeholders to understand their needs and translate these into high-quality technical designs, ensuring seamless data, workflow, and activation alignment
Profile
A successful Senior Martech Solutions Architect should have:
- Strong expertise in marketing technology platforms and system integrations.
- Hands on architecture for CDP, Marketing Automation, CMS, or Loyalty systems
- Demonstrated experience in solution architecture, including two platform deployments with measurable revenue/efficiency gains
- Proficiency in troubleshooting and resolving system performance issues.
- Ability to identify and implement innovative Martech solutions.
- Excellent project management and organisational skills.
Job Offer
- Annual salary between MYR 216000 and MYR 264000.
- Performance-based bonus.
- Additional benefits provided by the employer.
This is a permanent role in the retail industry offering a competitive package.