MarTech Strategy Consultant – Global Campaign & Data

Accenture Southeast Asia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Job summary

Accenture Southeast Asia seeks a MarTech Consultant to help design and enable Adobe Experience Platform as a unified data foundation across online and offline sources. You will translate business requirements into AEP data models, assist in governance, and support activation across analytics and campaigns.

You will work with marketing, analytics, and technology teams to define campaign strategies, segmentation, and activation using Marketo Engage and CRM integrations, driving data-driven

Qualifications

• Experience in data-driven marketing and martech consulting.
• Exposure to AEP, AME, RT-CDP, CJA, or AJO preferred.
• Ability to translate business needs into platform data models and use cases.
• Experience collaborating with marketing, analytics, and technology teams.

Responsibilities

• Support design and enablement of AEP as a unified data foundation.
• Translate requirements into data models, schemas, and use cases.
• Assist in data governance, quality, and operating principles.
• Support activation across analytics, personalisation and campaigns.
• Collaborate on Marketo Engage campaign design and execution.
• Assist with integration of Marketo with CRM and reporting.
• Contribute to real-time and batch activation across channels.
• Analyse audience performance and provide optimisation recommendations.
• Support journey analytics and activation insights.
• Contribute to governance and delivery artefacts in client engagements.

Skills

MarTech

Data-driven marketing

Customer analytics

Digital transformation

Customer experience

Tools

Adobe Experience Platform (AEP)

Adobe Marketo Engage

Real-Time CDP

Customer Journey Analytics (CJA)

Journey Optimisation (AJO)

Job description

Accenture Southeast Asia seeks a MarTech Consultant to help design and enable Adobe Experience Platform as a unified data foundation across online and offline sources. You will translate business requirements into AEP data models, assist in governance, and support activation across analytics and campaigns.

You will work with marketing, analytics, and technology teams to define campaign strategies, segmentation, and activation using Marketo Engage and CRM integrations, driving data-driven