Marketing Specialist (XHS)

Glad2Glow Malaysia; Kuala Lumpur; Sur place; MYR 40 000 - 70 000; Plein temps

Résumé du poste

Glad2Glow Malaysia is seeking a proactive influencer marketing strategist to drive 360° campaigns across beauty and lifestyle brands. You will manage KOL outreach, briefs, and performance reviews while ensuring brand consistency across all advertising and campaigns.

The role requires Mandarin and English fluency, strong understanding of the Chinese consumer market, and hands-on experience with Xiaohongshu and Instagram. You will collaborate with product and business teams on ROI-driven campaigns.

Qualifications

• 1–2 years of experience in marketing.
• Experience developing 360° marketing campaigns from strategy to performance analysis.
• Strong understanding of the Chinese consumer market, including purchasing habits and trends.
• Fluent in Mandarin and English, both written and spoken; strong Mandarin copywriting preferred.
• Experience with Chinese digital platforms such as Xiaohongshu and Instagram.
• Experience managing campaigns targeting Malaysian Chinese consumers is preferred.

Responsabilités

• Define, create, and manage marketing acquisition across awareness, consideration, and conversion.
• Analyse content promotion trends to guide recommendations and reach customers and drive sales traffic.
• Handle end-to-end influencer marketing strategy from approaching KOLs to presenting briefs and reviewing performance.
• Ensure brand remains recognizable and exciting to customers; maintain consistency across campaigns.
• Forecast campaign growth and ROI with product development and business teams.
• Supervise advertising and product design to maintain branding consistency.
• Plan and execute beauty-related events, product launches, and influencer collaborations.
• Manage KOL/influencer seeding to create brand awareness and publicity.
• Perform any ad-hoc tasks as assigned by supervisor.

Connaissances

360° marketing campaigns

Brand consistency

KOL/Influencer coordination

Content promotion strategy

Mandarin copywriting

Xiaohongshu

Instagram

Malaysian Chinese consumer targeting

Outils

Xiaohongshu (小红书)

Instagram

Description du poste

• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels
• Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic
• Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance
• Ensure that a brand remains recognizable, up to date, and exciting to customers
• Making sure that branding is consistent across advertising and campaigns
• Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team
• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding
• Plan and execute beauty-related events, product launches, and influencer collaborations.
• Manage KOL/Influencer seeding for campaign to create brand awareness and publicity
• Any additional ad-hoc tasks given by supervisor.

Job Requirements

• 1-2 years of experience in marketing, preferably within the beauty, skincare, FMCG, lifestyle, or consumer brands industry.
• Proven experience in developing and executing 360° marketing campaigns, from strategy and planning to execution, optimisation, and performance analysis.
• Strong understanding of the Chinese consumer market, including consumer behaviour, cultural nuances, purchasing habits, and current beauty and lifestyle trends.
• Fluent in Mandarin and English, both written and spoken. Strong Mandarin copywriting skills are highly preferred.
• Strong understanding and hands-on experience with Chinese digital platforms such as Xiaohongshu (小红书/RED) & Instagram.
• Candidates with experience managing campaigns targeting Malaysian Chinese consumers are strongly preferred.