Marketing Specialist

MY GOLD INTI SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

SKINTIFIC in Malaysia is seeking an influencer marketing strategist to plan and manage campaigns across awareness, consideration, and conversion.

You will lead end-to-end influencer partnerships, review performance, and ensure branding consistency while driving growth, ROI, and collaboration with product development and business teams. Willing to travel for activations and events as needed.

Qualifications

• Min Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or related field.
• 1–3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Proven experience managing end-to-end influencer marketing campaigns across TikTok Platform.

Responsibilities

• Define, create, and manage marketing acquisition across awareness, consideration, and conversion using multiple channels.
• Analyse and identify best content promotion trends to provide key recommendations for reaching customers and driving sales.
• Handle end-to-end influencer marketing strategy from approaching suitable KOLs to briefing and reviewing performance.
• Ensure brand recognition stays up-to-date and exciting for customers, with consistent branding across campaigns.
• Forecast marketing campaign growth and ROI, collaborating with product development and business teams.
• Supervise advertising, product design, and other marketing forms to maintain branding consistency.
• Plan and execute beauty-related events, product launches, and influencer collaborations.
• Manage KOL/Influencer seeding to create brand awareness and publicity.
• Perform additional ad-hoc tasks as assigned.

Skills

Influencer Marketing

KOL Management

Social Media Marketing

Digital Marketing

Campaign Management

Negotiation

Project Management

Analytics

Education

Diploma in Marketing

Mass Communication

Public Relations

Tools

Microsoft Office

Social Media Analytics Tools

Influencer Marketing Platforms

Job description

Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.

Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.

Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance.

Ensure that a brand remains recognizable, up to date, and exciting to customers.

Making sure that branding is consistent across advertising and campaigns.

Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.

Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.

Plan and execute beauty-related events, product launches, and influencer collaborations.

Manage KOL/Influencer seeding for campaign to create brand awareness and publicity.

Any additional ad-hoc tasks given by supervisor.

Job Requirements:

Min Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.

Minimum 1–3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.

Proven experience managing end-to-end influencer marketing campaigns across Tiktok Platform.

Strong network of influencers, content creators, talent agencies, and media partners is preferred.

Excellent negotiation and relationship management skills with the ability to build long-term partnerships.

Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.

Analytical mindset with experience using campaign performance metrics, reporting tools, and ROI analysis to optimize marketing performance.

Good understanding of social media trends, platform algorithms, content strategies, and emerging digital marketing trends.

Excellent communication and presentation skills in both written and spoken English and Bahasa Malaysia.

Creative thinker with the ability to identify innovative influencer collaboration opportunities that align with brand objectives.

Detail-oriented, proactive, and able to work independently in a fast-paced environment.

Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with social media analytics tools. Experience with influencer marketing platforms is an added advantage.

Willing to travel for campaign activations, content shoots, events, and influencer engagements when required.

Preferred Qualifications

Experience in the beauty, skincare, cosmetics, FMCG, or e-commerce industry.

Experience managing campaign budgets and evaluating influencer performance using data-driven insights.

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you’re passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you’re passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.