Senior Marketing Specialist (XHS & IG)

Vision Venture Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Job summary

Vision Venture Malaysia Sdn Bhd in Kuala Lumpur is seeking a Marketing Specialist to lead comprehensive strategies across beauty, skincare, FMCG and lifestyle brands. You will oversee influencer marketing, coordinate cross‑functional teams, and drive brand awareness, consideration, and conversion.

The role requires Mandarin and English fluency, 2–4 years of experience, and hands‑on execution of 360° campaigns, with a focus on product launches and major events in the Malaysian market.

Qualifications

• 2–4 years of marketing experience.
• Experience with 360° campaigns.
• Strong Mandarin and English skills.

Responsibilities

• Lead development and execution of multi‑channel marketing strategies.
• Coordinate influencer campaigns within budget and schedule.
• Manage end-to-end campaigns from planning to analysis.
• Collaborate with product, design, and business teams.
• Forecast ROI and optimize marketing performance.
• Mentor junior marketing team members.
• Plan brand initiatives, launches, and events.
• Monitor trends and adjust strategies for growth.
• Ensure brand consistency across all channels.
• Prepare regular performance reports for senior leadership.

Skills

Influencer marketing

Brand strategy

Cross-functional collaboration

Mandarin proficiency

English proficiency

Campaign analytics

Education

Bachelor's degree in Marketing or related field

Tools

Xiaohongshu (小红书/RED)

Instagram

Job description

Lead and oversee the development and execution of comprehensive marketing strategies aimed at driving brand awareness, consideration, and conversion across multiple channels.

Coordinate and manage the influencer marketing process, ensuring campaigns align with brand goals and are executed on time and within budget.

Develop and manage the end-to-end marketing campaign lifecycle, from strategy formulation to performance analysis, ensuring the effectiveness and consistency of all marketing materials.

Collaborate with cross-functional teams, including product development, business development, creative, and design teams, to ensure all marketing efforts are aligned with overall business goals and branding standards.

Forecast and track marketing campaign growth and ROI, making data-driven recommendations to optimize performance and meet company objectives.

Mentor and manage junior team members, fostering professional development and ensuring the smooth operation of day-to-day marketing tasks.

Plan and execute key brand initiatives, including product launches, influencer collaborations, and high-profile events, ensuring they align with the brand’s strategic vision.

Monitor market trends, customer behavior, and competitor activity, using insights to adjust strategies and explore new opportunities for growth. Ensure brand consistency across all marketing channels, including social media, advertisements, and influencer partnerships.

Manage the marketing budget, ensuring resources are allocated efficiently and effectively to drive the desired results.

Prepare regular reports on campaign performance, providing actionable insights and strategic recommendations to senior leadership.

Take ownership of additional marketing projects as assigned by senior management, contributing to broader business goals.

Job Requirements

2–4 years of experience in marketing, preferably within the beauty, skincare, FMCG, lifestyle, or consumer brands industry.

Proven experience in developing and executing 360° marketing campaigns, from strategy and planning to execution, optimisation, and performance analysis.

Strong understanding of the Chinese consumer market, including consumer behaviour, cultural nuances, purchasing habits, and current beauty and lifestyle trends.

Fluent in Mandarin and English, both written and spoken. Strong Mandarin copywriting skills are highly preferred.

Strong understanding and hands‑on experience with Chinese digital platforms such as Xiaohongshu (小红书/RED) & Instagram.

Candidates with experience managing campaigns targeting Malaysian Chinese consumers are strongly preferred.

What can I earn as a Marketing Specialist