Senior Marketing Specialist

MY GOLD INTI SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

SKINTIFIC in Kuala Lumpur seeks an experienced influencer marketing lead to drive campaigns across digital and traditional channels. You will manage end-to-end influencer programs, maintain brand consistency, and optimize ROI through data-driven insights.

You will collaborate with product, creative, and sales teams, oversee budgets, and mentor junior staff while staying ahead of industry trends and exploring new platforms for brand growth.

Qualifications

• Minimum Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• At least 3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Proven experience managing end-to-end influencer marketing campaigns across TikTok platform.
• Strong network of influencers, content creators, talent agencies, and media partners.
• Excellent negotiation and relationship management skills with the ability to build long-term partnerships.
• Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.
• Analytical mindset with experience using campaign performance metrics, reporting tools, and ROI analysis.
• Good understanding of social media trends, platform algorithms, content strategies, and emerging digital marketing trends.
• Excellent communication and presentation skills in both written and spoken English and Bahasa Malaysia.
• Creative thinker with the ability to identify innovative influencer collaboration opportunities that align with brand objectives.
• Detail-oriented, proactive, and able to work independently in a fast-paced environment.
• Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with social media analytics tools. Experience with influencer marketing platforms is an added advantage.
• Willing to travel for campaign activations, content shoots, events, and influencer engagements when required.

Responsibilities

• Assist the development and execution of comprehensive marketing strategies across digital, social media, and traditional advertising.
• Analyze marketing trends and consumer behavior to provide actionable insights and recommendations.
• Oversee the end-to-end influencer marketing process from identifying KOLs to briefs, relationship management, and evaluation.
• Ensure brand consistency and relevance across campaigns and touchpoints.
• Forecast growth and ROI of marketing campaigns in collaboration with product and business development teams.
• Supervise cross-functional teams ensuring quality in all marketing materials.
• Plan and execute key brand initiatives including beauty events, product launches, and influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness and engagement.
• Lead and mentor junior team members, fostering a collaborative, results-driven environment.
• Monitor and optimize campaign performance with regular reports to senior leadership.
• Manage marketing budgets and allocate resources cost-effectively.
• Champion innovation in marketing strategies and leverage emerging platforms.

Skills

Influencer Marketing

KOL Management

Social Media Marketing

Digital Marketing

English proficiency

Bahasa Malaysia

Negotiation

Project Management

Data Analytics

Education

Diploma in Marketing

Public Relations

Mass Communication

Business Administration

Tools

Excel

PowerPoint

Word

Social media analytics tools

Influencer marketing platforms

Job description

Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.

Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.

Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.

Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.

Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.

Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.

Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.

Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.

Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.

Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.

Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.

Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.

Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Job Requirements:

Min Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.

Minimum 3 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.

Proven experience managing end-to-end influencer marketing campaigns across Tiktok Platform.

Strong network of influencers, content creators, talent agencies, and media partners is preferred.

Excellent negotiation and relationship management skills with the ability to build long-term partnerships.

Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.

Analytical mindset with experience using campaign performance metrics, reporting tools, and ROI analysis to optimize marketing performance.

Good understanding of social media trends, platform algorithms, content strategies, and emerging digital marketing trends.

Excellent communication and presentation skills in both written and spoken English and Bahasa Malaysia.

Creative thinker with the ability to identify innovative influencer collaboration opportunities that align with brand objectives.

Detail-oriented, proactive, and able to work independently in a fast-paced environment.

Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with social media analytics tools. Experience with influencer marketing platforms is an added advantage.

Willing to travel for campaign activations, content shoots, events, and influencer engagements when required.

Preferred Qualifications

Experience in the beauty, skincare, cosmetics, FMCG, or e-commerce industry.

Experience managing campaign budgets and evaluating influencer performance using data-driven insights.

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you are passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you are passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.