Senior Marketing Specialist

Facerinna Malaysia; Kuala Lumpur; On-site; MYR 100,000 - 167,000; Full time

Job summary

Facerinna Malaysia is seeking a marketing lead to shape and execute comprehensive strategies across digital, social, and traditional channels. You will analyze trends, drive influencer collaborations, and ensure brand consistency while guiding cross-functional teams to deliver impactful campaigns.

The role emphasizes TikTok strategy, content optimization, and ROI-driven decisions to boost traffic and sales in the beauty segment.

Qualifications

• Minimum 3 years of marketing experience, preferably in beauty or makeup.
• Proven ability to develop multi-channel marketing strategies (digital, social, offline).
• Strong understanding of TikTok marketing trends and optimization for engagement.

Responsibilities

• Assist development and execution of multi-channel marketing strategies across digital, social, and traditional advertising.
• Analyze marketing trends and consumer behavior to provide insights for content promotion and traffic growth.
• Oversee end-to-end influencer/KOL management from sourcing to performance evaluation.

Skills

Marketing strategy

Data analysis

Influencer/KOL management

Brand management

ROI forecasting

Team leadership

Project management

Cross-functional collaboration

Communication skills

Budget management

Content promotion

TikTok marketing

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Influencer platforms

Job description

• Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.
• Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.
• Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
• Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
• Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
• Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
• Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
• Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
• Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
• Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.
• Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.
• Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of marketing experience, preferably within the beauty industry; experience in the makeup segment is highly advantageous.
• Proven experience in developing and executing multi-channel marketing strategies, including digital, social media, and offline campaigns.
• Strong understanding of TikTok marketing strategies, trends, and content optimization to drive engagement and conversions.
• Hands-on experience in influencer/KOL management, including sourcing, briefing, relationship management, and performance evaluation.
• Solid knowledge of consumer behavior, market trends, and data-driven decision making.
• Experience in managing cross-functional teams and collaborating with internal stakeholders.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication, leadership, and stakeholder management skills.
• Results-driven mindset with experience in tracking ROI, campaign performance, and budget management.