Marketing Specialist

Talent Spot Group Pte Ltd; Selangor; Vor Ort; MYR 60.000 - 90.000; Vollzeit

Zusammenfassung

Talent Spot Group Pte Ltd in Malaysia seeks a talented Marketing Specialist to drive trade shows and events across ASEAN, while building demand generation mechanisms.

You will coordinate campaigns with sales and product teams, create compelling content, manage channels, and track performance to maximize lead generation and brand value.

The ideal candidate has a Bachelor's in marketing, 5 years B2B experience with events, and strong communication skills, including collaboration with China partners.

Qualifikationen

• Bachelor’s degree in marketing or related disciplines.
• 5 years of B2B marketing experience, includes tradeshows, campaigns and event planning and coordination, preferably in industrial, manufacturing, automation, or technology-related industries.
• Proven experience in marketing communications.
• Familiarity with marketing tools, including tradeshows, websites, email marketing tools, and social media management tools.
• Excellent written and verbal communication skills with strong attention to detail.
• Proficiency in using analytics tools to track and report on marketing communication performance.
• Strong project management and organizational skills with ability to handle multiple priorities and deadlines.
• Creative mindset with the ability to think strategically and generate innovative ideas.
• Ability to communicate effectively with business partners in China.

Aufgaben

• Marketing Campaign Coordination: Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns.
• Offline Events Management: Plan, coordinate and execute marketing activities for offline events such as tradeshows, customer events and conferences.
• Content Creation: Develop engaging content for marketing materials and ensure alignment with brand voice.
• Communication Channel Management: Manage company websites, social media, email marketing, and other channels; update content and monitor engagement.
• Demand gen implementation: Develop and implement demand gen initiatives including funnel build-up/tracking, MQL/SQL conversion and leads nurturing.
• Performance Tracking and Reporting: Analyze performance and prepare reports with insights and optimization recommendations.
• Collaboration and Teamwork: Work with marketing, sales, and product management to align messaging and execution.
• Ability to communicate effectively with business partners in China.

Kenntnisse

Marketing campaign coordination

Offline events management

Content creation

Communication channel management

Demand generation

Performance analytics

Project management

Team collaboration

B2B marketing

English communication

Ausbildung

Bachelor's degree in marketing or related disciplines

Tools

CRM software

Email marketing tools

Social media management tools

Website management tools

Jobbeschreibung

We are seeking a talented and highly motivated Marketing Specialist to join our team. You will play a crucial role in driving the success of our marketing initiatives, with a primary focus on trade shows and marketing events while also helping build up demand generation mechanisms among ASEAN regions.

The Role:

Your responsibilities will include coordinating and executing marketing campaigns specifically tailored to these events, collaborating with the sales and product management teams, and leveraging various channels to maximize brand value, customer engagement, and lead generation opportunities:

Key Responsibilities:

Marketing Campaign Coordination: Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns. Coordinate the delivery of marketing materials and assets, ensuring timely and accurate execution to achieve campaign objectives.

Offline Events Management: Take a leads role in planning, coordinating and executing marketing activities for offline events, such as tradeshows, customer events and conferences.

Content Creation: Develop engaging content for various marketing materials and ensure that the content aligns with our brand voice and effectively communicates key messages.

Communication Channel Management: Manage communication channels, including company websites, social media platforms, email marketing, and other relevant channels. Regularly update content, monitor engagement, and respond to inquiries to maintain a consistent and active online presence.

Demand gen implementation: Assist in developing and implementing demand gen initiatives, including funnel build-up/tracking, MQL/SQL conversion and leads nurturing plan. Maintain relationships with media contacts to generate positive coverage and increase brand visibility.

Performance Tracking and Reporting: Monitor and analyze the performance of communication initiatives, campaigns, and content engagement metrics. Prepare regular reports summarizing key findings, insights, and recommendations for optimization.

Collaboration and Teamwork: Collaborate effectively with internal teams, including marketing, sales, and product management, to ensure alignment of messaging and coordinated execution of marketing communication strategies

Job Requirements:

Bachelor’s degree in marketing or related disciplines

5 years of B2B marketing experience, includes tradeshows, campaigns and event planning and coordination preferably in industrial, manufacturing, automation, or technology-related industries

Proven experience in marketing communications

Familiarity with marketing tools, including tradeshows, websites, email marketing tools, and social media management tools etc.

Excellent written and verbal communication skills, with a strong attention to detail.

Proficiency in using analytics tools to track and report on marketing communication performance.

Strong project management and organizational skills, with the ability to handle multiple priorities and deadlines.

Creative mindset with the ability to think strategically and generate innovative ideas.

Ability to work independently as well as collaboratively in a team environment.

Ability to communicate effectively with business partner in China

What can I earn as a Marketing Specialist