Marketing Specialist

Agensi Pekerjaan Penta Consultancy Sdn. Bhd; Petaling Jaya; On-site; MYR 67,000 - 134,000; Full time

Job summary

Agensi Pekerjaan Penta Consultancy Sdn. Bhd. in Malaysia is seeking a Marketing professional to plan and execute digital marketing strategies and lead event coordination. You will drive brand visibility, generate leads, and manage content creation across social media, blogs, and email campaigns.

With 3–5 years in digital marketing or event management, you will collaborate with senior management to deliver integrated campaigns, analyze performance, and continuously improve results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3 to 5 years of working experience in digital marketing and/or event management.
• Proven experience planning, coordinating, and hosting corporate events such as workshops, conferences, or product launches.
• Hands-on experience in social media management, content creation, and campaign execution.
• Practical knowledge of Canva or equivalent design platforms.
• Understanding of SEO, Google Analytics, Meta Business Suite, email marketing platforms and digital performance metrics.
• Ability to develop creative ideas and turn them into actionable marketing and event plans.
• Strong project management skills with the ability to manage multiple deadlines simultaneously.
• Excellent written and verbal communication skills in English; presentation skills are a plus.
• Strong attention to detail, ability to work independently, and a proactive, problem-solving mindset.
• Comfortable working across teams, stakeholders, vendors and external partners.

Responsibilities

• Plan and execute integrated marketing campaigns across digital channels and events.
• Coordinate promotional activities across digital platforms and event channels to maximize reach, engagement, and conversion opportunities.
• Develop creative and innovative marketing initiatives that integrate digital marketing tactics with event strategies to create cohesive brand experiences.
• Work closely with senior management to develop and execute marketing and event strategies.
• Monitor and analyze marketing metrics such as traffic, engagement, and conversions to inform future efforts.

Skills

Digital marketing

Content creation

Social media management

SEO

English communication

Event planning

Project management

Vendor coordination

Graphic design

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Canva

Google Analytics

Meta Business Suite

Email marketing platforms

Job description

• Develop and implement digital marketing strategies to enhance brand visibility,drive website traffic, and generate leads.
  
• Create engaging content for digital channels, including social media, emailcampaigns, blogs, and website updates.
  
• Manage social media platforms, including content creation, scheduling, andperformance analysis.
  
• Conduct keyword research and optimize website content for search engines(SEO) to improve organic search rankings and visibility.
  
• Monitor and analyze digital marketing metrics, such as website traffic,conversion rates, and engagement, and make data-driven recommendations forimprovement.
  

2. Event Coordination:

• Plan, coordinate, and execute a variety of events, including corporate meetings,conferences, workshops, product launches, and networking events.
  
• Manage all aspects of event logistics, including venue selection, vendorcoordination, budget management, and onsite coordination.
  
• Develop event timelines, run-of-show scripts, and event materials (e.g.,agendas, presentations, signage) to ensure smooth execution.
  
• Collaborate with internal teams, external vendors, sponsors, and partners todeliver high-quality and memorable event experiences.
  
• Evaluate the success of events through post-event surveys, feedback analysis,and key performance indicators (KPIs) to inform future event planning efforts.
  

3. Integrated Marketing Campaigns:

• Plan and execute integrated marketing campaigns that leverage both digitalchannels and events to achieve marketing objectives and drive business results.
  
• Coordinate promotional activities across digital platforms and event channels tomaximize reach, engagement, and conversion opportunities.
  
• Develop creative and innovative marketing initiatives that integrate digitalmarketing tactics with event strategies to create cohesive brand experiences.
  
• Work closely with senior management to develop and execute marketing andevent strategies.
  

Job Requirements:

• Bachelors degree in Marketing, Communications, Business, or related field.
  
• 3 to5 years of working experience in digital marketing and/or eventmanagement (B2B experience is an advantage).
  
• Proven experience planning, coordinating, and hosting corporate eventssuch as workshops, conferences, or product launches.
  
• Hands-on experience in social media management, content creation, andcampaign execution.
  
• Practical knowledge of graphic design tools such as Canva or equivalentdesign platforms.
  
• Understanding of SEO, Google Analytics, Meta Business Suite, emailmarketing platforms and digital performance metrics.
  
• Ability to develop creative ideas and turn them into actionable marketing andevent plans.
  
• Strong project management skills with the ability to manage multiple deadlinessimultaneously.
  
• Excellent written and verbal communication skills in English; presentationskills are a plus.
  
• Strong attention to detail, ability to work independently, and a proactive,problem-solving mindset.
• Comfortable working across teams, stakeholders, vendors and external partners.