Marketing Executive

Ezee Technosys (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 72,000 - 110,000; Full time

Job summary

Ezee Technosys (M) Sdn Bhd is seeking a dynamic marketing professional to drive end-to-end campaigns across digital, social, email, print, and events. You will engage leads via outbound calls, manage events, and align marketing efforts with sales goals to accelerate growth.

The role requires expertise in multi-channel marketing, content creation, and CRM-driven lead management, with a focus on delivering measurable results and strong cross-functional collaboration.

Qualifications

• Experience planning and executing multi-channel marketing campaigns across digital, social, email, print, and events.
• Ability to create engaging content for social media channels.
• Proven skills in identifying target personas and market segments for lead generation.
• Conduct market research to identify trends and competitive insights.
• Maintain brand consistency across marketing materials.

Responsibilities

• Plan, develop, and execute multi-channel marketing campaigns across digital, social media, email, print, and event channels.
• Maintain social media channels by creating engaging content.
• Qualify inbound/outbound responses and coordinate appointment scheduling for consultations or site visits.
• Assist in planning and organizing events, webinars, and promotional activities.
• Source and coordinate event logistics including venue bookings, catering, AV setup, and materials.
• Keep CRM updated with contact details, call outcomes, and lead status.
• Monitor campaign performance and prepare effectiveness reports.

Skills

Multi-channel marketing

Event coordination

Lead generation

Outbound calls

Digital marketing

Campaign reporting

CRM management

Tools

CRM systems

Job description

Responsible for driving end-to-end marketing initiatives, combining strategic campaign execution, digital presence, event management, and direct tele-outreach. This role bridges digital marketing, event operations, and lead generation by executing multi-channel campaigns, conducting outbound calls to engage leads, and organizing small-scale events to support sales growth.

Strategic Campaign & Digital Marketing

• Plan, develop, and execute multi-channel marketing campaigns across digital, social media, email, print, and event channels to meet company goals.
• Maintain social media channels by creating engaging content.
• Identify target customer personas and market segments to focus lead generation on high-value prospects.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Maintain brand consistency across all marketing collateral and communication materials.
• Conduct outbound calls to active clients and prospects for events, webinars, and promotional campaigns.
• Perform systematic post-event and post-campaign follow-up calls to qualify leads, gather feedback, and uncover sales opportunities.
• Send follow-up emails, event reminders, and campaign materials to engaged leads.
• Qualify inbound/outbound responses and coordinate appointment scheduling for consultations or site visits.

End-to-End Event Management & Operations

• Assist in planning and organizing events, webinars, and promotional activities.
• Source and coordinate event logistics, including venue bookings, catering, AV setup, and marketing materials.
• Manage RSVP tracking, attendee lists, and pre-event confirmation calls.
• Serve as primary on-site coordinator during events (handling registration, attendee welcome, timing, and guest flow).

Database Management, Analytics & Reporting

• Keep CRM and client databases updated with contact details, call outcomes, lead status, and engagement tags.
• Monitor and analyze campaign performance (e.g., call-to-RSVP rate, attendance rates, conversion metrics) and prepare effectiveness reports.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Handle additional duties assigned by management as needed.