Marketing Executive (Event Management and Digital Marketing)

Creative Cloud Community; Kuala Lumpur; Vor Ort; MYR 45.000 - 73.000; Vollzeit

Zusammenfassung

Creative Cloud Community (CCC) is seeking a Marketing Executive with expertise in event management and digital marketing to join our dynamic team. You will plan, coordinate, and execute marketing events, workshops, and campaigns while supporting brand awareness and business growth.

The ideal candidate will manage social media, content creation, email marketing, SEO/SEM, and performance reporting to drive audience engagement and lead generation in a fast-paced environment.

Qualifikationen

• Experience in event planning and coordination.
• Experience in digital marketing and social media.
• Ability to manage multiple campaigns from planning to execution.
• Strong communication and interpersonal skills.
• Proficiency with analytics and performance reports.

Aufgaben

• Plan, organise, and execute marketing events.
• Coordinate event logistics and vendors.
• Develop and manage digital marketing campaigns.
• Create engaging marketing content and assets.
• Monitor performance, report KPIs, and optimise campaigns.

Kenntnisse

Event coordination

Digital marketing

Campaign management

Content creation

Social media

Budget management

Ausbildung

Diploma/degree in Marketing

Tools

Google Ads

Facebook Ads

LinkedIn

SEO/SEM

Email marketing

Analytics tools

Jobbeschreibung

Marketing Executive (Event Management and Digital Marketing)

We are looking for a creative, proactive, and organised Marketing Executive (Event Management and Digital Marketing) to join our Creative Cloud Community (CCC) team. The ideal candidate should have experience in event planning and coordination, digital marketing, social media management, content creation, and campaign execution. The candidate should be able to manage marketing activities from planning to execution while supporting brand awareness, audience engagement, and business growth.

Key Responsibilities

1. Event Management and Coordination

• Plan, organise, and execute marketing events, workshops, seminars, webinars, product launches, networking sessions, and promotional activities.
• Coordinate event logistics, including venue arrangements, registration, invitations, event materials, vendors, equipment, and on-site support.
• Liaise with speakers, sponsors, partners, suppliers, and internal teams to ensure smooth event execution.
• Develop event plans, timelines, budgets, checklists, and post-event reports.
• Manage event promotions through social media, email marketing, websites, and other digital channels.
• Prepare event materials, presentations, promotional content, signage, and other branding materials.
• Monitor event attendance, audience engagement, feedback, and overall event performance.
• Assist in managing event budgets, tracking expenses, and ensuring activities are delivered within the approved budget.
• Coordinate post-event follow-ups, including thank-you emails, feedback surveys, photographs, videos, and event highlights.
• Ensure all events reflect the CCC brand identity and provide a positive experience for participants.

2. Digital Marketing and Campaign Management

• Develop and execute digital marketing strategies aligned with CCC's marketing objectives and business goals.
• Plan, manage, and optimise digital marketing campaigns across Google Ads, Facebook, LinkedIn, email marketing, SEO/SEM, and other relevant digital platforms.
• Manage and grow the company's social media presence across Facebook, LinkedIn, Instagram, and other relevant channels.
• Develop and manage digital content, including website content, blogs, social media posts, landing pages, email campaigns, and promotional materials.
• Plan and execute paid advertising campaigns, including campaign setup, audience targeting, keyword research, budget management, and optimisation.
• Identify market trends, audience insights, and new digital opportunities to improve marketing performance.
• Develop strategies to increase online visibility, audience engagement, website traffic, event registrations, and social media followers.
• Monitor campaign performance and prepare regular reports on key performance indicators (KPIs), return on investment (ROI), engagement, leads, and conversions.
• Conduct A/B testing and conversion optimisation to improve campaign effectiveness.
• Optimise landing pages and user experience to improve conversion rates and achieve marketing objectives.

3. Content Creation and Brand Management

• Create engaging marketing content for events, digital campaigns, social media, email newsletters, and other promotional activities.
• Coordinate the development of marketing materials, including brochures, posters, banners, presentations, and digital advertisements.
• Ensure all marketing communications are consistent with the CCC brand guidelines, messaging, and visual identity.
• Work with designers, video editors, and other relevant team members to develop creative marketing assets.
• Support the creation of event photography, video highlights, testimonials, and other content for post-event promotions.
• Maintain and update marketing content across relevant websites, social media platforms, and digital channels.
• Ensure all published content is accurate, engaging, and delivered according to the marketing schedule.

4. Marketing Planning and Performance Reporting

• Assist in developing and implementing monthly and quarterly marketing plans and content calendars.
• Coordinate marketing activities with internal teams to ensure campaigns and events are delivered on schedule.
• Monitor digital marketing and event performance against established KPIs and objectives.
• Analyse campaign data, audience engagement, event attendance, and feedback to identify areas for improvement.
• Prepare marketing reports and provide practical recommendations to improve future campaigns and events.
• Manage marketing timelines, budgets, and resources efficiently.
• Stay updated on digital marketing trends, event management practices, platforms, tools, and industry developments.

5. Collaboration and Stakeholder Management

• Collaborate with Brand, Sales, Technology, and other internal teams to support marketing initiatives and business objectives.
• Coordinate with external vendors, event organisers, media partners, sponsors, and service providers.
• Maintain professional relationships with customers, partners, event participants, and other stakeholders.
• Support cross-functional projects, promotional activities, and other marketing initiatives as required.
• Perform other marketing and event-related duties assigned by management.

Key Skills and Requirements

• Diploma or degree in Marketing, Digital Marketing, Event Management, Communications, Business Administration, or a related field.
• Strong organisational and project coordination skills, with the ability to manage multiple events and marketing activities simultaneously.
• Knowledge of Google Ads, Facebook Ads, LinkedIn, SEO/SEM, email marketing, and social media platforms.
• Experience in planning and executing events, workshops, seminars, webinars, or promotional activities.
• Familiarity with Google Analytics and other website or campaign analytics tools.
• Ability to develop engaging marketing content and coordinate the production of promotional materials.
• Strong understanding of brand management, audience engagement, and digital marketing strategies.
• Ability to monitor marketing performance, analyse data, and prepare reports with actionable recommendations.
• Good communication, presentation, negotiation, and interpersonal skills.
• Strong attention to detail, time management, and problem-solving abilities.
• Creative, proactive, organised, and able to work independently as well as collaboratively in a team.
• Willingness to support events outside normal working hours, including occasional evenings or weekends, when required.
• Ability to adapt to changing priorities and work effectively in a fast-paced environment.

Overall Objective

To plan and execute successful marketing events and effective digital marketing campaigns that strengthen Creative Cloud Community's brand presence, increase audience engagement, generate leads, build meaningful relationships, and support the organisation's business objectives.