Marketing & Events Manager

BCP Asia Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

BCP Asia Sdn Bhd is seeking a Marketing & Events Manager to lead and execute marketing and event initiatives, strengthening brand presence and supporting business growth. You will manage digital marketing, content creation, branding, campaigns and performance analytics.

The role includes planning webinars, seminars, conferences and other client engagement activities, working closely with Sales to drive leads and opportunities, and coordinating vendors when required.

Qualifications

• Degree in Marketing, Business, Communications or a related discipline.
• 5+ years of marketing experience across digital, branding, content creation and event marketing.

Responsibilities

• Develop and lead the implementation of marketing strategies, initiatives and campaigns.
• Plan and manage marketing activities, campaigns, calendar and budget.
• Create and manage content across digital channels (social, website, email).
• Develop and maintain marketing collateral (brochures, EDMs).
• Manage brand identity and consistency across communications.
• Plan, organise and promote webinars, seminars, conferences and client events.
• Identify new marketing channels, trends and creative approaches.
• Collaborate with Sales to support lead generation and new business opportunities.
• Monitor marketing performance and provide insights for improvement.
• Coordinate external vendors and agencies for projects.

Skills

Marketing strategy

Event management

Content creation

Digital marketing

Brand management

Analytics

Budgeting

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Email marketing platforms

Social media management tools

WordPress/Website management

Job description

We are looking for a Marketing & Events Manager to lead and execute our marketing and event initiatives to strengthen brand presence, engage target audiences and support business growth.

The role covers a broad range of marketing activities, including digital marketing, content creation, website and social media management, branding, marketing campaigns and performance analysis. You will also be responsible for planning and executing webinars, seminars, conferences and other client engagement events.

KEY RESPONSIBILITIES

Develop and lead the implementation of marketing strategies, initiatives and campaigns aligned with the company's business and sales objectives.

Plan and manage the company's marketing activities, campaigns, calendar and budget.

Create and manage engaging content across digital channels, including social media, website and email marketing.

Develop and maintain marketing collateral, including brochures, EDMs and other promotional materials.

Manage and uphold the company's brand identity and ensure consistency across marketing communications.

Plan, organise and promote webinars, seminars, conferences and other client engagement activities.

Identify and explore new marketing channels, trends and creative approaches to reach and engage target audiences.

Work closely with the Sales team to support lead generation and create marketing strategies for new business opportunities.

Monitor and analyse marketing performance, and make necessary changes to improve the rating.

Prepare regular marketing reports and provide insights and recommendations to improve marketing effectiveness.

Coordinate and manage external vendors, agencies and service providers for marketing-related projects where required.

JOB REQUIREMENTS

Degree in Marketing, Business, Communications or a related discipline.

At least 5 years of marketing experience across digital, branding, content creation and event marketing. Experience in marketing planning and budgeting will be added advantage.

Practical knowledge of digital marketing channels, including social media, email marketing, website management and online advertising.

Experience in planning and executing marketing campaigns and corporate events.

Process good understanding of marketing analytics and the ability to translate data into actionable recommendations and strategy.

Self-motivated, organised and disciplined, with the ability to work independently and manage multiple priorities.

Meticulous, proactive and results-oriented, with strong ownership and accountability.

Why Join Us?

Enjoy broad exposure across marketing, digital marketing, branding and events.

Gain valuable end-to-end marketing and event management experience.

Join a collaborative and professional working environment where your ideas and contribution are valued.

Enjoy a comprehensive range of employee benefits, including:

Wellness Leave

Family Care Leave

Flexible Benefits covering Medical, Dental, Eye Care and Wellness and more

Company Trips and Team Bonding Activities

Regrettably only shortlisted candidates will be notified.