Marketing & Promotion Manager

Usobi; Malaysia; On-site; MYR 134,000 - 223,000; Full time

Benefits offered by this job

Meal allowance provided

Work visa & accommodation covered

Job summary

Usobi is seeking a Marketing & Promotion Manager to plan and execute the platform's marketing and promotion strategy across target markets. The role covers the full promotion cycle from market positioning, content, creatives, traffic acquisition, to data analysis and optimization, with a strong focus on driving quality traffic, conversions, and measurable business results.

You will develop annual, quarterly, and monthly marketing plans, manage digital advertising, social media, content

Qualifications

• 3+ years of experience in Marketing, Digital Marketing, Growth Marketing, and iGaming promotion.
• 1+ year of experience in a Marketing / Promotion Manager or team management role.
• Strong understanding of digital advertising, social media, content marketing, and traffic acquisition.
• Hands-on knowledge of major channels such as Meta, Google, TikTok, SEO/SEM, KOL, or social media.
• Strong understanding of advertising performance, acquisition costs, conversion metrics, and campaign optimization.
• Ability to independently develop marketing strategies rather than only execute campaigns.
• Strong analytical skills with the ability to identify problems and optimize performance based on data.
• Good judgment regarding creatives, copywriting, and promotional content.
• Experience in team management, task allocation, and performance management.
• Strong communication, execution, and market awareness.
• Results-oriented with a strong focus on traffic quality, conversions, and overall marketing performance.

Responsibilities

• Develop annual, quarterly, and monthly marketing and promotion strategies based on target markets and audience segments.
• Manage digital advertising, social media, content marketing, SEO/SEM, KOL, and other promotional channels.
• Plan and manage promotional creatives, copy, campaigns, and content direction.
• Develop brand awareness and market exposure initiatives.
• Plan and control marketing budgets and channel allocation.
• Track key metrics including impressions, clicks, traffic, conversions, acquisition costs, and overall campaign performance.
• Analyze channel and creative performance, conduct A/B testing, and continuously optimize campaigns.
• Adjust media strategy, creative direction, and promotion plans based on performance data.
• Monitor market trends, competitors, and user behavior to identify new growth opportunities.
• Establish marketing performance reports and tracking mechanisms.
• Manage and train the Promotion team, including target setting and performance management.
• Work closely with Design, Content, Operations, Product, and Business Development teams.
• Provide regular market analysis, campaign results, and optimization recommendations to management.

Skills

Marketing

Digital Marketing

Growth Marketing

iGaming promotion

Team management

Traffic acquisition

Advertising

Job description

About the job Marketing & Promotion Manager

• Department: Marketing
• Nationality: Open to all nationalities
• Salary: Based on market range and candidate experience
• Work Arrangement: Remote initially ''Malaysia onsite after approximately 4-6 months
• Working Hours: Asian business hours
• Days Off: 2 days off per week, arranged according to the company's work schedule and leave arrangements
• Malaysia Relocation: Work visa & accommodation covered by the company
• Remote Period: Meal allowance provided

Role Overview

The Marketing & Promotion Manager will be responsible for planning and executing the platform's overall marketing and promotion strategy across target markets. This role covers the full promotion cycle from market positioning strategy content & creatives traffic acquisition data analysis optimization, with a strong focus on driving quality traffic, conversions, and measurable business results.

Key Responsibilities

• Develop annual, quarterly, and monthly marketing and promotion strategies based on target markets and audience segments.
• Manage digital advertising, social media, content marketing, SEO/SEM, KOL, and other promotional channels.
• Plan and manage promotional creatives, copy, campaigns, and content direction.
• Develop brand awareness and market exposure initiatives.
• Plan and control marketing budgets and channel allocation.
• Track key metrics including impressions, clicks, traffic, conversions, acquisition costs, and overall campaign performance.
• Analyze channel and creative performance, conduct A/B testing, and continuously optimize campaigns.
• Adjust media strategy, creative direction, and promotion plans based on performance data.
• Monitor market trends, competitors, and user behavior to identify new growth opportunities.
• Establish marketing performance reports and tracking mechanisms.
• Manage and train the Promotion team, including target setting and performance management.
• Work closely with Design, Content, Operations, Product, and Business Development teams.
• Provide regular market analysis, campaign results, and optimization recommendations to management.

Requirements

• 3+ years of experience in Marketing, Digital Marketing, Growth Marketing, and iGaming promotion.
• 1+ year of experience in a Marketing / Promotion Manager or team management role.
• Strong understanding of digital advertising, social media, content marketing, and traffic acquisition.
• Hands‑on knowledge of at least one major channel such as Meta, Google, TikTok, SEO, SEM, KOL, or social media.
• Strong understanding of advertising performance, acquisition costs, conversion metrics, and campaign optimization.
• Ability to independently develop marketing strategies rather than only execute campaigns.
• Strong analytical skills with the ability to identify problems and optimize performance based on data.
• Good judgment regarding creatives, copywriting, and promotional content.
• Experience in team management, task allocation, and performance management.
• Strong communication, execution, and market awareness.
• Results‑oriented with a strong focus on traffic quality, conversions, and overall marketing performance.

Preferred

• Previous Marketing / Promotion Manager experience within iGaming or online entertainment.
• Experience building a marketing and promotion function from 0 to 1.
• Experience managing large‑scale digital marketing or user acquisition campaigns.
• Multi‑platform advertising and integrated marketing experience.
• SEO / SEM experience.
• KOL, content marketing, social media, or brand promotion experience.
• International or multi‑market marketing experience.
• Familiarity with Google Analytics, BI, or other data analysis tools.
• Proven results in reducing acquisition costs or improving conversion rates.
• Experience managing major brand campaigns, seasonal campaigns, or promotional projects.

Target Profile

Mandarin‑speaking candidates with Southeast Asian market experience are preferred, particularly those with iGaming marketing experience and strong local market knowledge in Hong Kong, Taiwan, or Malaysia.