Marketing Director

Usobi; Malaysia; Hybrid; MYR 181,000 - 677,000; Full time

Benefits offered by this job

Meal allowance provided

Relocation visa & accommodation

Job summary

Usobi is building its B2C iGaming platform and marketing team from the ground up. The Marketing Director will lead overall marketing strategy, user acquisition, brand development, paid media, affiliates, KOLs, partnerships, and budget management.

The role requires strong leadership with 5+ years in iGaming, 2–3+ years in senior management, and a track record of scaling marketing teams from 0 to 1. Remote now; Malaysia onsite after 4–6 months; relocation visa & accommodation provided.

Qualifications

• 5+ years in iGaming/online gaming or related industries.
• 2–3+ years at Director, Head, or equivalent senior management level.
• Proven experience building and managing marketing teams from 0 to 1.
• Strong knowledge of Paid Media, Affiliate, Agent, KOL/Influencer, Brand, and Business Partnerships.

Responsibilities

• Build the Marketing team from 0 to 1, including hiring, team structure, SOPs, KPIs, training, and performance management.
• Develop annual and quarterly marketing and growth strategies.
• Lead Paid Media, Affiliate, Agent, KOL/Influencer, Brand, and Business Partnership initiatives.
• Manage user acquisition and conversion funnels from Registration FTD Retention/LTV.
• Manage marketing budgets, channel performance, and ROI.
• Establish Tracking, Attribution, reporting, and marketing data systems.
• Monitor key metrics including FTD, CPA, CAC, ROAS, ROI, and LTV.
• Work closely with Product, Operations, Technology, Risk, Finance, and HR.
• Take overall responsibility for marketing growth and performance results.

Skills

Paid Media

Affiliate Marketing

KOL/Influencer Marketing

Brand Management

Team Leadership

User Acquisition

Cross-functional Collaboration

Tracking/Attribution

Tools

Marketing Analytics Tools

Job description

• Salary: USD 4,000–15,000/month, depending on the candidate's experience and capabilities
• Work Arrangement: Remote now ''Malaysia onsite after approximately 4–6 months''
• Working Hours: Asian business hours
• Days Off: Generally 2 days per week, subject to company scheduling
• On Call: Required during days off
• Malaysia Relocation: Work visa & accommodation covered by the company
• Remote Period: Meal allowance provided

Role Overview

The company is currently building its B2C iGaming platform and marketing team from 0 to 1.
The Marketing Director will lead overall marketing strategy, user acquisition, brand development, Paid Media, Affiliate/Agent channels, KOL partnerships, business partnerships, and marketing budget management.
The role will also build and manage the core marketing functions, including Growth/Promotion, Affiliate & Agent Development, Business Partnerships, Brand, and Paid Media.

Key Responsibilities

• Build the Marketing team from 0 to 1, including hiring, team structure, SOPs, KPIs, training, and performance management.
• Develop annual and quarterly marketing and growth strategies.
• Lead Paid Media, Affiliate, Agent, KOL/Influencer, Brand, and Business Partnership initiatives.
• Manage user acquisition and conversion funnels from Registration FTD Retention/LTV.
• Manage marketing budgets, channel performance, and ROI.
• Establish Tracking, Attribution, reporting, and marketing data systems.
• Monitor key metrics including FTD, CPA, CAC, ROAS, ROI, and LTV.
• Work closely with Product, Operations, Technology, Risk, Finance, and HR.
• Take overall responsibility for marketing growth and performance results.

Requirements

• 5+ years of experience in iGaming / online gaming or related industries.
• 2–3+ years at Director, Head, or equivalent senior management level.
• Proven experience building and managing marketing teams from 0 to 1.
• Strong knowledge of Paid Media, Affiliate, Agent, KOL/Influencer, Brand, and Business Partnerships.
• Strong understanding of user acquisition, conversion funnels, Tracking, and Attribution.
• Experience managing marketing budgets and key performance metrics such as FTD, CPA, CAC, ROAS, ROI, and LTV.
• Strong leadership, hiring, negotiation, and cross-functional management skills.

Preferred

• Previous Marketing Director experience within iGaming.
• Experience managing teams of 20–50+ people.
• Successful Paid Media scaling experience.
• Strong Affiliate / Agent / KOL / media networks.
• Experience launching new platforms or entering new markets.
• Experience across Hong Kong, Taiwan, Malaysia, or Southeast Asian markets.

Target Profile

Mandarin-speaking candidates with Southeast Asian market experience are preferred, particularly those with strong local market knowledge and player/user operations experience in Hong Kong, Taiwan, or Malaysia.