Marketing Operations Leader: Email & Automation

Informagroupplc; George Town; On-site; MYR 60,000 - 120,000; Full time

Job summary

Informa TechTarget in Penang seeks a results-driven Marketing Operations Manager to optimize processes, manage technology platforms, and execute email campaigns across ICP. Based at our Menara Skymind Penang office, you will drive operational excellence and govern the marketing tech stack.

You will own campaigns, data hygiene, segmentation, A/B testing, and reporting, partnering with sales and regional marketing managers to align activities with business goals while staying compliant with data

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-4 years of experience in email marketing, digital marketing or marketing automation roles.
• Proven track record in campaign management and audience segmentation.
• Strong understanding of marketing automation platforms and CRM systems.
• Data-driven mindset with experience analyzing campaign performance and operational metrics.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Self-starter who takes initiative to research industry trends and best practices independently.

Responsibilities

• Own day-to-day management of marketing automation platforms and CRM systems to ensure seamless campaign execution.
• Develop and optimize marketing campaign processes to increase scale, drive efficiency, and improve conversions through data-driven insights.
• Manage marketing tech stack integration and data flow between systems.
• Maintain data hygiene, lead routing rules, and campaign tracking mechanisms.
• Ensure compliance with data privacy regulations and marketing best practices.
• Develop and manage audience segmentation strategies to ensure targeted, personalized messaging.
• Create and optimize nurture campaigns aligned to firm priorities for lead generation.
• Implement A/B testing frameworks to continuously improve email performance metrics.
• Develop event follow-up email sequences and tracking to ensure timely engagement with qualified leads.
• Maintain email templates, landing pages, and forms within the marketing tech stack.
• Proactively research and stay current on marketing operations trends and best practices.
• Monitor market developments in marketing automation and campaign management.
• Bring recommendations for process improvements and new capabilities internally.
• Take initiative to learn new features and optimize existing tools within the marketing tech stack.
• Identify opportunities to enhance operational efficiency based on market insights and performance data.
• Track and report on campaign performance metrics and operational KPIs.

Skills

Email marketing

Marketing automation

CRM systems

Campaign management

Data analysis

Audience segmentation

Project management

Attention to detail

Education

Bachelor's degree

Tools

Marketo

Analytics tools

API integrations

Lead scoring

Job description

Informa TechTarget in Penang seeks a results-driven Marketing Operations Manager to optimize processes, manage technology platforms, and execute email campaigns across ICP. Based at our Menara Skymind Penang office, you will drive operational excellence and govern the marketing tech stack.

You will own campaigns, data hygiene, segmentation, A/B testing, and reporting, partnering with sales and regional marketing managers to align activities with business goals while staying compliant with data