Email Marketing Operations Specialist — Remote/Hybrid (B2B)

Informagroupplc; George Town; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Walk the World charity day

LinkedIn Learning access

Birthday leave

Private medical cover

Volunteer time allowance

Job summary

Informagroupplc in Penang is seeking an Email Marketing Operations Specialist to support and optimize marketing campaigns across shows and platforms. This role blends hands-on email execution with strategic campaign management from our Penang office.

You will build, QA, and deploy emails, maintain calendars, and deliver regular performance insights while collaborating with Marketing to continuously improve campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 3-5 years of B2B marketing experience.
• Hands-on expertise with Marketo and Salesforce platforms.

Responsibilities

• Build, schedule, and deploy marketing emails as assigned.
• QA email campaigns for accuracy of links, dates, imagery, CTAs, and formatting.
• Maintain email calendars and coordinate send schedules with Marketing Managers.
• Deliver regular reporting and insights on email performance and engagement.
• Lead data-driven experiments, A/B testing, and performance analyses.

Skills

Marketing automation

Marketo

Salesforce

Data analysis

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Salesforce

Job description

Informagroupplc in Penang is seeking an Email Marketing Operations Specialist to support and optimize marketing campaigns across shows and platforms. This role blends hands-on email execution with strategic campaign management from our Penang office.

You will build, QA, and deploy emails, maintain calendars, and deliver regular performance insights while collaborating with Marketing to continuously improve campaign effectiveness.