Email Marketing Operations Specialist — Remote/Hybrid (B2B)

Informagroupplc

George Town

On-site

MYR 60,000 - 100,000

Full time

5 days ago
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Benefits offered by this job

Walk the World charity day
LinkedIn Learning access
Birthday leave
Private medical cover
Volunteer time allowance

Job summary

Informagroupplc in Penang is seeking an Email Marketing Operations Specialist to support and optimize marketing campaigns across shows and platforms. This role blends hands-on email execution with strategic campaign management from our Penang office.

You will build, QA, and deploy emails, maintain calendars, and deliver regular performance insights while collaborating with Marketing to continuously improve campaign effectiveness.

Qualifications

  • Bachelor's degree in Marketing, Business or related field.
  • 3-5 years of B2B marketing experience.
  • Hands-on expertise with Marketo and Salesforce platforms.

Responsibilities

  • Build, schedule, and deploy marketing emails as assigned.
  • QA email campaigns for accuracy of links, dates, imagery, CTAs, and formatting.
  • Maintain email calendars and coordinate send schedules with Marketing Managers.
  • Deliver regular reporting and insights on email performance and engagement.
  • Lead data-driven experiments, A/B testing, and performance analyses.

Skills

Marketing automation
Marketo
Salesforce
Data analysis
Project management
Communication

Education

Bachelor's degree in Marketing or related field

Tools

Marketo
Salesforce

Job description

Informagroupplc in Penang is seeking an Email Marketing Operations Specialist to support and optimize marketing campaigns across shows and platforms. This role blends hands-on email execution with strategic campaign management from our Penang office.

You will build, QA, and deploy emails, maintain calendars, and deliver regular performance insights while collaborating with Marketing to continuously improve campaign effectiveness.

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