Email Marketing Operations Specialist

Informagroupplc; George Town; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Walk the World charity day

LinkedIn Learning access

Birthday leave

Private medical cover

Volunteer time allowance

Job summary

Informagroupplc in Penang is seeking an Email Marketing Operations Specialist to support and optimize marketing campaigns across shows and platforms. This role blends hands-on email execution with strategic campaign management from our Penang office.

You will build, QA, and deploy emails, maintain calendars, and deliver regular performance insights while collaborating with Marketing to continuously improve campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 3-5 years of B2B marketing experience.
• Hands-on expertise with Marketo and Salesforce platforms.

Responsibilities

• Build, schedule, and deploy marketing emails as assigned.
• QA email campaigns for accuracy of links, dates, imagery, CTAs, and formatting.
• Maintain email calendars and coordinate send schedules with Marketing Managers.
• Deliver regular reporting and insights on email performance and engagement.
• Lead data-driven experiments, A/B testing, and performance analyses.

Skills

Marketing automation

Marketo

Salesforce

Data analysis

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Salesforce

Job description

This role is based in our Menara Skymind Penang office.

Position Overview

We are seeking a detail-oriented Email Marketing Operations Specialist to support and optimize our marketing campaigns across multiple shows and platforms. This role combines hands-on email marketing execution with strategic digital campaign management, requiring both tactical precision and analytical thinking to drive measurable results.

Key Responsibilities

Email Marketing Support

• Build, schedule, and deploy marketing emails as assigned
• Conduct thorough QA of email campaigns, ensuring accuracy of links, dates, imagery, CTAs, and formatting prior to deployment
• Maintain email calendars and coordinate send schedules in collaboration with Marketing Managers
• Deliver regular reporting and insights on email performance and audience engagement

Digital Strategy

• Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness
• Quantify and analyze campaign results, providing actionable recommendations to improve marketing effectiveness
• Balance competing priorities across multiple teams and projects, offering clear reasoning and strategic solutions

Marketing Operations & Project Coordination

• Track campaign milestones, project deadlines, and key marketing deliverables to ensure timely execution
• Support daily marketing operations and prepare promotional materials for marketing campaigns
• Assist marketing colleagues with data preparation and collation for routine marketing tasks
• Provide flexible support for additional ad hoc marketing tasks as assigned by the team

Required Experience

• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of B2B marketing experience
• Hands-on expertise with key marketing platforms: Marketo and Salesforce

Essential Skills

• Exceptional project management skills with proven ability to manage multiple initiatives simultaneously
• Proficiency in marketing and analytics tools, particularly Salesforce and Marketo
• Excellent communication and collaboration skills, with the ability to influence stakeholders across teams
• Strong attention to detail and commitment to quality assurance

Equal Opportunity Statement

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Workplace Environment

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes

As an international company, the chance to collaborate with teams around the world