Remote Marketing Operations Lead, Email & Automation

your Jared; Kuala Lumpur; On-site; MYR 89,000 - 179,000; Full time

Benefits offered by this job

Private medical cover

Birthday leave day

Walk the World charity day

Job summary

Informa TechTarget is seeking a Marketing Operations Manager to optimize marketing processes, manage technology platforms, and run email campaigns across ICP. Based in Malaysia, this role emphasizes operational excellence, system management, and best practices in marketing operations.

The ideal candidate will drive segmentation, nurture campaigns, and data-driven improvements while collaborating with regional teams and sales to align marketing with business goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-4 years of experience in email marketing, digital marketing or marketing automation roles.
• Proven track record in campaign management and audience segmentation.
• Strong understanding of marketing automation platforms and CRM systems.
• Familiarity with digital marketing best practices and measurement.
• Data-driven mindset with experience analyzing campaign performance and operational metrics.
• Self-starter who takes initiative to research industry trends and best practices independently.

Responsibilities

• Own day-to-day management of marketing automation platforms and CRM systems to ensure seamless campaign execution.
• Develop and optimize marketing campaign processes to increase scale, drive efficiency, and improve conversions through data-driven insights.
• Manage marketing tech stack integration and data flow between systems.
• Maintain data hygiene, lead routing rules, and campaign tracking mechanisms.
• Ensure compliance with data privacy regulations and marketing best practices.

Skills

Campaign management

Email marketing

Audience segmentation

Data-driven

Project management

Education

Bachelor's degree in Marketing or Business

Tools

Marketo

CRM systems

Marketing automation platforms

Job description

Informa TechTarget is seeking a Marketing Operations Manager to optimize marketing processes, manage technology platforms, and run email campaigns across ICP. Based in Malaysia, this role emphasizes operational excellence, system management, and best practices in marketing operations.

The ideal candidate will drive segmentation, nurture campaigns, and data-driven improvements while collaborating with regional teams and sales to align marketing with business goals.