Marketing Officer

IPK COLLEGE; Penang; On-site; MYR 42,000 - 66,000; Full time

Job summary

IPK College is seeking a proactive Marketing Officer to plan and execute marketing activities promoting its academic programmes, student recruitment initiatives, events, and institutional activities. You will coordinate digital campaigns, manage inquiries, and build strong relations with schools and partners.

The role requires a diploma or bachelor’s degree in Marketing or related fields, strong communication, and willingness to travel for events.

Qualifications

• Diploma or Bachelor’s degree in marketing or a related field.
• Strong communication, presentation, and interpersonal skills.
• Proficiency in social media platforms and digital marketing tools.
• Willing to travel for marketing and recruitment activities when required.
• Possess a positive attitude and professional manner.

Responsibilities

• Assist in planning and implementing marketing strategies to promote the college’s academic programs and services.
• Manage student recruitment activities including education fairs, school visits, open days, exhibitions, and outreach events.
• Build and maintain strong relationships with schools, corporate partners, education agents, and external stakeholders.
• Prepare marketing materials such as brochures, presentations, advertisements, and promotional content.
• Coordinate digital marketing activities including social media management, website content updates, and online campaigns.
• Monitor and respond to student inquiries through various communication channels.
• Support branding initiatives to enhance the college’s reputation and visibility in the market.
• Conduct market research to understand industry trends, student preferences, and market opportunities.
• Perform any other duties assigned by the Superior from time to time.

Skills

Strong communication

Social media proficiency

Presentation skills

Interpersonal skills

Willing to travel

Education

Diploma or Bachelor’s degree in Marketing

Mass Communication

Business Administration

Public Relations

Job description

We are looking for a proactive, creative, and results-oriented Marketing Officer to join our team. The Marketing Officer will be responsible for planning and executing marketing activities to promote IPK College, its academic programmes, student recruitment initiatives, events, and other institutional activities.

Key Responsibilities

Assist in planning and implementing marketing strategies to promote the college’s academic programs and services.

Manage student recruitment activities including education fairs, school visits, open days, exhibitions, and outreach events.

Build and maintain strong relationships with schools, corporate partners, education agents, and external stakeholders.

Prepare marketing materials such as brochures, presentations, advertisements, and promotional content.

Coordinate digital marketing activities including social media management, website content updates, and online campaigns.

Monitor and respond to student inquiries through various communication channels.

Support branding initiatives to enhance the college’s reputation and visibility in the market.

Conduct market research to understand industry trends, student preferences, and market opportunities.

Perform any other duties assigned by the Superior from time to time.

Requirements

Diploma or Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Public Relations, or a related field.

Strong communication, presentation, and interpersonal skills.

Proficiency in social media platforms and digital marketing tools.

Willing to travel for marketing and recruitment activities when required.

Possess a positive attitude and professional manner.

About

IPK College is one of the 14 MyQuest 6-star colleges. IPK College was founded in 2003, and the college is an award-winning international college which won more than 60 global gold and silver medals. IPK College is the college that received the most international awards in the Penang State. IPK College is an ISO compliant college also was listed in Malaysia Book of Records. IPK College offers affordable quality education for young adults with five stars amenities. We believe everyone able to reach their full potential if they receive a proper education and live happily with a balanced lifestyle.

Please visit: www.ipk.edu.my or contact office 04-5512 588 for more info. Attn: Ms Michelle.

VISION

"To be an inspiration lifelong learning institution to transform individuals into future ethical leaders"

Mission

Unlock potential and create talents to meet ever changing market needs

Develop critical and holistic thinking skills and professional knowledge to support relevant industries

Create a positive learning and working environment in campus to cultivate collaborative and forward-thinking culture

Enhance synergistic collaboration with partners to benefit students through pragmatic teaching-training approaches and community services.

Continually improve institutional systems to lead changes and become a recognized and reputable higher education provider for nurturing learners into successful future leaders.

In today’s global market place, education plays a crucial role for personal development and economic growth, allowing one to attain competitive edge. With the understanding that we are dealing with people’s future, we always stand by our values in providing top-notch qualifications and recognized diploma programs with affordable tuition fees.

The management team consists of educationalists, professionals and industrialists with more than 50 years of industrial experience combined. Having benefited from the privilege of access to quality education hence improving their own quality in life, the management team deeply believes that education is the key change agent of today’s ever changing world.

On top of providing quality learning experiences, we take pride in ensuring our students’ needs as top priority. Hence, we take conscious decision to ensure that IPK campus is strategically located with easy access to food (both Halal and non-Halal) and amenities. Logistically, we are located within reach to Penang Island (45 minutes), north to Sungai Petani, Alor Setar and South to Ipoh and Kuala Lumpur.

About

IPK College is one of the 14 MyQuest 6-star colleges. IPK College was founded in 2003, and the college is an award-winning international college which won more than 60 global gold and silver medals. IPK College is the college that received the most international awards in the Penang State. IPK College is an ISO compliant college also was listed in Malaysia Book of Records. IPK College offers affordable quality education for young adults with five stars amenities. We believe everyone able to reach their full potential if they receive a proper education and live happily with a balanced lifestyle.

Please visit: www.ipk.edu.my or contact office 04-5512 588 for more info. Attn: Ms Michelle.