Marketing Manager (F&B)

PositiveLinks Asia; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

PositiveLinks Asia is seeking a Brand/Marketing Manager to drive national campaigns from strategy through post-analysis. You will own key pillars, craft annual plans, and coordinate with internal teams and franchisees to ensure consistent customer experiences and successful rollout.

The role requires strong agency management, budget oversight, and the ability to analyze sales impact and profitability to guide leadership discussions.

Qualifications

• Brand or marketing manager with experience in campaign management and execution.
• Commercially minded with experience analyzing sales performance, profitability, and business impact.

Responsibilities

• Lead end-to-end national marketing campaigns from strategy, agency briefing, stakeholder alignment, and execution through to post-campaign analysis.
• Own a key marketing pillar and develop annual plans, promotions, and growth initiatives to drive sales and brand health.
• Partner with internal teams and franchisees to ensure successful rollout of campaigns and consistent customer experience.
• Support growth of brand extensions through targeted marketing and promotional activities.
• Manage budgets, purchase orders, invoices, and campaign financial performance.
• Conduct business analysis including sales impact, profitability, and campaign effectiveness reporting.
• Lead recurring management reviews, marketing alignment meetings, and reporting to senior leadership.

Skills

Campaign management

Stakeholder management

Agency management

Budget management

Sales analysis

Cross-functional collaboration

Job description

• Lead end-to-end national marketing campaigns from strategy, agency briefing, stakeholder alignment, and execution through to post-campaign analysis.
• Own a key marketing pillar and develop annual plans, promotions, and growth initiatives to drive sales and brand health.
• Partner with internal teams and franchisees to ensure successful rollout of campaigns and consistent customer experience.
• Support growth of brand extensions through targeted marketing and promotional activities.
• Manage budgets, purchase orders, invoices, and campaign financial performance.
• Conduct business analysis including sales impact, profitability, and campaign effectiveness reporting.
• Lead recurring management reviews, marketing alignment meetings, and reporting to senior leadership.

Key Requirements

• Brand or marketing manager with strong experience in campaign management and execution.
• FMCG, retail, food & beverage, or consumer-facing industry background.
• Strong stakeholder management, project management, and agency management skills.
• Commercially minded with experience analyzing sales performance, profitability, and business impact.
• Comfortable working cross-functionally with operations, supply chain, finance, and senior leadership.