MARKETING MANAGER

Star Grocer Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Star Grocer Sdn Bhd is seeking a proactive Marketing Manager to drive strategic marketing initiatives in a dynamic Malaysian retail environment. You will develop and execute monthly and quarterly plans, identify opportunities, and lead campaigns across digital and in-store channels to boost brand awareness, traffic and sales.

You will collaborate with Merchandising and Operations, manage loyalty programmes, and monitor performance to continuously improve results.

Qualifications

• Diploma or Bachelor's degree in Marketing or related field.
• Experience in retail or FMCG advantageous.
• Strong creativity and problem‑solving abilities.
• Proficient in digital marketing and campaigns.
• Excellent communication and teamwork.

Responsibilities

• Develop and execute monthly and quarterly marketing plans aligned with the company's business objectives.
• Proactively identify marketing opportunities, market trends and new ways to attract customers.
• Generate creative ideas and propose marketing initiatives to increase brand awareness, customer traffic and sales.
• Research competitors and explore new marketing approaches to strengthen the company's market position.
• Conceptualise, plan and execute marketing campaigns, promotions and seasonal activities.
• Take ownership of campaigns from idea generation and planning through to actual implementation and evaluation.
• Work closely with Merchandising and Operations teams to coordinate promotional activities and maximise sales opportunities.
• Explore creative ways to promote products, brands and in-store activities.
• Monitor campaign progress and ensure timely execution.
• Develop and manage the company's digital marketing and social media presence across relevant platforms, including Facebook, Instagram and TikTok.
• Plan and oversee engaging content, promotional materials, videos and marketing communications.
• Explore new digital platforms, tools and technologies to improve marketing reach and effectiveness.
• Maximise the use of the company's loyalty programme and digital customer engagement platforms.
• Monitor digital marketing performance and continuously improve engagement.
• Explore potential collaborations with suppliers, brands, business partners and local communities.
• Identify opportunities to attract new customer segments and expand the company's customer base.
• Develop innovative marketing initiatives to differentiate the company from competitors.
• Stay updated on market developments, consumer trends and emerging marketing opportunities.
• Monitor marketing campaign effectiveness, customer engagement and sales performance.
• Evaluate marketing expenditure against campaign outcomes and business results.
• Prepare regular marketing reports, performance updates and recommendations.
• Take corrective action and continuously improve marketing strategies based on results.

Skills

Creativity

Initiative

Digital marketing

Content creation

Communication

Education

Diploma in Marketing

Bachelor's in Marketing

Tools

Microsoft Office

Social media tools

Job description

We are looking for a proactive, creative and hands‑on Marketing Manager who is passionate about exploring opportunities, generating ideas and making things happen.

We want someone who does not wait for instructions to get started. Someone who takes initiative, thinks outside the box, develops practical marketing plans and takes ownership of turning those plans into action.

You do not need to know everything from day one. What matters is your willingness to explore, learn, experiment and deliver results.

If you are someone who enjoys challenges, takes ownership and gets things done, we want to hear from you!

Key Responsibilities

Develop and execute monthly and quarterly marketing plans aligned with the company's business objectives.

Proactively identify marketing opportunities, market trends and new ways to attract customers.

Generate creative ideas and propose marketing initiatives to increase brand awareness, customer traffic and sales.

Research competitors and explore new marketing approaches to strengthen the company's market position.

2. Campaign Development & Execution

Conceptualise, plan and execute marketing campaigns, promotions and seasonal activities.

Take ownership of campaigns from idea generation and planning through to actual implementation and evaluation.

Work closely with Merchandising and Operations teams to coordinate promotional activities and maximise sales opportunities.

Explore creative ways to promote products, brands and in-store activities.

Monitor campaign progress and ensure timely execution.

Develop and manage the company's digital marketing and social media presence across relevant platforms, including Facebook, Instagram and TikTok.

Plan and oversee engaging content, promotional materials, videos and marketing communications.

Explore new digital platforms, tools and technologies to improve marketing reach and effectiveness.

Maximise the use of the company's loyalty programme and digital customer engagement platforms.

Monitor digital marketing performance and continuously improve engagement.

4. Business Development & Marketing Opportunities

Explore potential collaborations with suppliers, brands, business partners and local communities.

Identify opportunities to attract new customer segments and expand the company's customer base.

Develop innovative marketing initiatives to differentiate the company from competitors.

Stay updated on market developments, consumer trends and emerging marketing opportunities.

5. Performance Monitoring & Reporting

Monitor marketing campaign effectiveness, customer engagement and sales performance.

Evaluate marketing expenditure against campaign outcomes and business results.

Prepare regular marketing reports, performance updates and recommendations.

Take corrective action and continuously improve marketing strategies based on results.

Requirements

Diploma or Bachelor's Degree in Marketing, Business Administration, Communications or a related field.

Relevant experience in marketing, preferably in retail, FMCG, supermarket or consumer-related industries.

Strong creativity, initiative and problem‑solving abilities.

Good understanding of digital marketing, social media platforms and promotional campaigns.

Strong planning, organisational and execution skills.

Good communication and interpersonal skills, with the ability to work across different departments.

Able to work independently, take ownership and manage multiple projects.

Proficient in Microsoft Office and familiar with digital marketing tools.

The Attitude We Value

Initiative: You see opportunities and take the first step without waiting to be told.

Action-oriented: You turn ideas into plans and plans into actual execution.

Resourceful: You are willing to research, explore and figure things out, even when you have never done them before.

Results-driven: You focus on outcomes, not just activities or presentations.

Adaptable: You are willing to learn, experiment, accept feedback and improve.

Accountable: You take ownership and see things through to completion.

You don't have to know everything. But you must be willing to learn, take action and make things happen.

If you have the drive, initiative and passion to create meaningful marketing impact, we would love to meet you.

Supermarkets, Grocery & Petrol Retailing 51-100 employees

Star Grocer is an established Company since Year 2016. We have the mission to create a good value supermarket grocer to provide best services and quality to our customers with comfortable environment under one roof. From that idea, we are now growing with more than 20 stores. We are Malaysian-based supermarket grocer with a wide range of imported and local fresh produce and household goods on shelf, serving mid- to high-end consumers. We are striving and dedicate towards building a strong team that is aligned with our goals. We are passionate and work as a team.

Star Grocer is an established Company since Year 2016. We have the mission to create a good value supermarket grocer to provide best services and quality to our customers with comfortable environment under one roof. From that idea, we are now growing with more than 20 stores. We are Malaysian-based supermarket grocer with a wide range of imported and local fresh produce and household goods on shelf, serving mid- to high-end consumers. We are striving and dedicate towards building a strong team that is aligned with our goals. We are passionate and work as a team.