Proactive Marketing Manager — Growth & Campaigns

Star Grocer Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Star Grocer Sdn Bhd is seeking a proactive Marketing Manager to drive strategic marketing initiatives in a dynamic Malaysian retail environment. You will develop and execute monthly and quarterly plans, identify opportunities, and lead campaigns across digital and in-store channels to boost brand awareness, traffic and sales.

You will collaborate with Merchandising and Operations, manage loyalty programmes, and monitor performance to continuously improve results.

Qualifications

• Diploma or Bachelor's degree in Marketing or related field.
• Experience in retail or FMCG advantageous.
• Strong creativity and problem‑solving abilities.
• Proficient in digital marketing and campaigns.
• Excellent communication and teamwork.

Responsibilities

• Develop and execute monthly and quarterly marketing plans aligned with the company's business objectives.
• Proactively identify marketing opportunities, market trends and new ways to attract customers.
• Generate creative ideas and propose marketing initiatives to increase brand awareness, customer traffic and sales.
• Research competitors and explore new marketing approaches to strengthen the company's market position.
• Conceptualise, plan and execute marketing campaigns, promotions and seasonal activities.
• Take ownership of campaigns from idea generation and planning through to actual implementation and evaluation.
• Work closely with Merchandising and Operations teams to coordinate promotional activities and maximise sales opportunities.
• Explore creative ways to promote products, brands and in-store activities.
• Monitor campaign progress and ensure timely execution.
• Develop and manage the company's digital marketing and social media presence across relevant platforms, including Facebook, Instagram and TikTok.
• Plan and oversee engaging content, promotional materials, videos and marketing communications.
• Explore new digital platforms, tools and technologies to improve marketing reach and effectiveness.
• Maximise the use of the company's loyalty programme and digital customer engagement platforms.
• Monitor digital marketing performance and continuously improve engagement.
• Explore potential collaborations with suppliers, brands, business partners and local communities.
• Identify opportunities to attract new customer segments and expand the company's customer base.
• Develop innovative marketing initiatives to differentiate the company from competitors.
• Stay updated on market developments, consumer trends and emerging marketing opportunities.
• Monitor marketing campaign effectiveness, customer engagement and sales performance.
• Evaluate marketing expenditure against campaign outcomes and business results.
• Prepare regular marketing reports, performance updates and recommendations.
• Take corrective action and continuously improve marketing strategies based on results.

Skills

Creativity

Initiative

Digital marketing

Content creation

Communication

Education

Diploma in Marketing

Bachelor's in Marketing

Tools

Microsoft Office

Social media tools

Job description

Star Grocer Sdn Bhd is seeking a proactive Marketing Manager to drive strategic marketing initiatives in a dynamic Malaysian retail environment. You will develop and execute monthly and quarterly plans, identify opportunities, and lead campaigns across digital and in-store channels to boost brand awareness, traffic and sales.

You will collaborate with Merchandising and Operations, manage loyalty programmes, and monitor performance to continuously improve results.