Assistant Manager - Fresh Market Strategic Project

TRENDCELL SDN. BHD.; Petaling Jaya; On-site; MYR 72,000 - 108,000; Full time

Job summary

Jaya Grocer is seeking an Assistant Manager to drive strategic and operational initiatives in the Fresh Market division. You will oversee categories such as Fruits & Vegetables, Meat, Seafood, Bakery, and Non-Halal, guiding projects from strategy to execution.

The role requires strong business acumen, analytical prowess, and project management skills to improve performance and collaboration across Marketing, Merchandising, and Operations in a fast-paced retail environment.

Qualifications

• Bachelor's Degree in Business, Retail Management, Marketing, Operations Management or related field.
• Minimum 5 years of experience in retail operations, commercial strategy, trade marketing, business transformation or project management.
• Experience in FMCG, supermarket, retail or Fresh Market operations is preferred. Must be able to manage the Non-Halal department too.
• Experience in marketing campaigns, trade marketing or commercial activation projects is an advantage.
• Strong commercial and operational understanding of retail business.
• Strong analytical, problem-solving and project management skills with a data-driven mindset.
• Experience in performance analysis, business planning and operational improvement initiatives.
• Strong communication, stakeholder management and presentation skills.
• Able to manage multiple priorities and work effectively in a fast-paced environment.
• Self-driven, hands-on and capable of collaborating across cross-functional teams.

Responsibilities

• Support development and execution of Fresh Market strategies to drive sales growth, profitability, and operational excellence.
• Analyze category performance, sales trends, customer behavior, and operational KPIs to identify growth opportunities and business gaps.
• Partner with Category Managers and Operations teams to improve assortment performance, promotions effectiveness, pricing execution, and in-store availability.
• Conduct competitor benchmarking and market analysis to support commercial decision-making.
• Lead and coordinate Fresh Market promotional campaigns, seasonal activations, and trade marketing initiatives to drive customer traffic and sales conversion.
• Work closely with Marketing, Merchandising, and Operations teams to ensure strong in-store campaign execution and customer engagement.
• Develop strategies to strengthen Fresh Market positioning, freshness perception, and category differentiation.
• Coordinate launch plans for festive campaigns, fresh product promotions, supplier collaboration programs, and thematic events.
• Collaborate with suppliers and internal stakeholders on joint business plans, promotional activities, and trade support initiatives.
• Manage end-to-end strategic projects including planning, execution, stakeholder alignment, issue resolution, and post-project review.

Skills

Analytical skills

Project management

Stakeholder management

Communication

Education

Bachelor's Degree

Job description

Assistant Manager - Fresh Market Strategic Project

Jaya Grocer is an affiliate of Grab, Southeast Asia's leading superapp. To bring the convenience of on-demand grocery delivery to more consumers in Malaysia, we are dedicated towards building a strong team that is aligned with our goals. At Jaya Grocer, team collaboration and dedication are what we require to deliver quality products and service to our consumers and customers.

Our Vision:

Our goal is to become the leading online-to-offline (O2O) retailer, leveraging our omnichannel strength to provide our customers with a rewarding, fulfilling, and exciting experience. Our goal is for customers to say “I can get what I want whenever I need it”. We aim to achieve this through offering high-quality yet affordable goods, facilitating seamless cashless checkouts, loyalty membership via GrabRewards and introducing our private label with "Grab Signatures.

Our Mission:

• Provide a diverse variety of High Quality and Fresh Produce
• Ensure customers have the Best Shopping Experience
• To grow the business through successful Collaboration and Partnerships
• Practice the Values of Jaya Grocer every single day

Our Values:

These Values form the foundation of our organization and should be lived by each of us, as they are a part of our DNA. So, if you fit the profile and are able to contribute towards our goals, join us!

Get to know the role:

Drive strategic and operational improvement initiatives within the Fresh Market business, focusing on commercial performance, store operations, category execution and customer experience. Identifying business opportunities, improving operational efficiency, enhancing execution standards and supporting growth initiatives across Fresh Market categories such as Fruits & Vegetables, Meat, Seafood, Bakery, and Non-Halal. The role requires strong commercial acumen, operational understanding, analytical capability, and project management skills to lead cross-functional initiatives from strategy development through execution.

Key responsibilities:

• Support development and execution of Fresh Market business strategies to drive sales growth, profitability, and operational excellence.
• Analyze category performance, sales trends, customer behavior, and operational KPIs to identify growth opportunities and business gaps.
• Partner with Category Managers and Operations teams to improve assortment performance, promotions effectiveness, pricing execution, and in-store availability.
• Conduct competitor benchmarking and market analysis to support commercial decision-making.
• Lead and coordinate Fresh Market promotional campaigns, seasonal activations, and trade marketing initiatives to drive customer traffic and sales conversion.
• Work closely with Marketing, Merchandising, and Operations teams to ensure strong in-store campaign execution and customer engagement.
• Develop strategies to strengthen Fresh Market positioning, freshness perception, and category differentiation.
• Coordinate launch plans for festive campaigns, fresh product promotions, supplier collaboration programs, and thematic events.
• Collaborate with suppliers and internal stakeholders on joint business plans, promotional activities, and trade support initiatives.
• Manage end-to-end strategic projects including planning, execution, stakeholder alignment, issue resolution, and post-project review.

You should have:

• Bachelor's Degree in Business, Retail Management, Marketing, Operations Management or related field.
• Minimum 5 years of experience in retail operations, commercial strategy, trade marketing, business transformation or project management.
• Experience in FMCG, supermarket, retail or Fresh Market operations is preferred. Must be able to manage the Non-Halal department too.
• Experience in marketing campaigns, trade marketing or commercial activation projects is an advantage.
• Strong commercial and operational understanding of retail business.
• Strong analytical, problem-solving and project management skills with a data-driven mindset.
• Experience in performance analysis, business planning and operational improvement initiatives.
• Strong communication, stakeholder management and presentation skills.
• Able to manage multiple priorities and work effectively in a fast-paced environment.
• Self-driven, hands-on and capable of collaborating across cross-functional teams.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as an Assistant Manager?

Jaya Grocer is a leading premium supermarket chain in Malaysia and an affiliate of Grab, Southeast Asia’s leading superapp. With over 50 stores, we offer high-quality, fresh, and imported products.

Through our online-to-offline (O2O) model, we provide seamless shopping experiences both in-store and online, with cashless checkouts, GrabRewards, and our Grab Signatures private label.

Driven by our values—Teamwork, Trust, Integrity, Customer Satisfaction, and Growth—we aim to deliver quality, value, and convenience to every customer.

Jaya Grocer is a leading premium supermarket chain in Malaysia and an affiliate of Grab, Southeast Asia’s leading superapp. With over 50 stores, we offer high-quality, fresh, and imported products.

Through our online-to-offline (O2O) model, we provide seamless shopping experiences both in-store and online, with cashless checkouts, GrabRewards, and our Grab Signatures private label.

Driven by our values—Teamwork, Trust, Integrity, Customer Satisfaction, and Growth—we aim to deliver quality, value, and convenience to every customer.