Campaign Lead

Gigi Coffee; Shah Alam; On-site; MYR 78,000 - 123,000; Full time

Job summary

Gigi Coffee in Malaysia is seeking a Campaign Lead to plan, coordinate and execute integrated marketing campaigns end-to-end, translating business goals into impactful campaigns that boost brand awareness and customer engagement.

You will manage timelines, budgets, creative development and cross-functional activations, collaborating with the Head of Marketing to drive commercial results.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in Marketing, Brand Management, Campaign Management, or related roles.
• Experience in F&B, retail, lifestyle, FMCG, or consumer brands is an added advantage.
• Strong project management and stakeholder management skills.
• Excellent communication and presentation skills.
• Detail-oriented, resourceful, and well-organised, with strong attention to detail.

Responsibilities

• Develop and execute 360' marketing campaigns based on the overall marketing strategy.
• Translate campaign objectives into clear campaign plans, timelines and deliverables.
• Develop campaign concepts, mechanics, key messages and customer journeys.
• Build detailed campaign calendars and ensure all activities are aligned across channels.
• Identify relevant consumer, cultural and market trends to strengthen campaign ideas.
• Work with the Head of Marketing to determine campaign priorities and objectives.
• Prepare campaign briefs for internal teams and external agencies.
• Coordinate campaign deliverables across Creative, Social Media, Digital, CRM, Operations, Commercial and other relevant teams.
• Manage campaign timelines and ensure all deliverables are completed according to schedule.
• Coordinate product launches, promotional campaigns, seasonal campaigns, collaborations and brand activations.
• Ensure campaigns are executed consistently across all customer touchpoints.
• Work closely with the creative team to develop campaign visuals and assets.
• Provide clear creative briefs, references and feedback.
• Ensure all creative assets are aligned with campaign objectives and brand guidelines.
• Coordinate production of photography, video, artwork, POSM and other campaign materials.
• Manage revisions and approvals between stakeholders.
• Identify and produce necessary day-to-day content to support ongoing social media activities.
• Capture simple photo and video content for Instagram, TikTok and other relevant platforms.
• Stay updated on social media trends and identify opportunities for real-time and reactive content.
• Support content creation during campaign launches, events, product launches and activations.
• Work with Head of Marketing to develop campaign budgets.
• Track campaign spending against approved budgets.
• Coordinate quotations, purchase orders and vendor costs.
• Ensure campaigns are delivered within budget.
• Identify opportunities to improve cost efficiency without compromising campaign quality.
• Perform other related duties/ tasks as assigned by superior/ management

Skills

Project management

Stakeholder management

Communication

Detail-oriented

Education

Bachelor's degree in Marketing

Job description

The Campaign Lead is responsible for planning, coordinating and executing integrated marketing campaigns from end to end. This role works closely with the Head of Marketing and cross-functional teams to translate business objectives into impactful campaigns that drive brand awareness, customer engagement and commercial results.

The Campaign Lead will manage campaign timelines, stakeholders, creative development, production, media, activations and post-campaign evaluation to ensure campaigns are delivered on time, within budget and to the expected quality.

Key Responsibilities

• Develop and execute 360' marketing campaigns based on the overall marketing strategy.
• Translate campaign objectives into clear campaign plans, timelines and deliverables.
• Develop campaign concepts, mechanics, key messages and customer journeys.
• Build detailed campaign calendars and ensure all activities are aligned across channels.
• Identify relevant consumer, cultural and market trends to strengthen campaign ideas.
• Work with the Head of Marketing to determine campaign priorities and objectives.

End to end Campaign Management

• Prepare campaign briefs for internal teams and external agencies.
• Coordinate campaign deliverables across Creative, Social Media, Digital, CRM, Operations, Commercial and other relevant teams.
• Manage campaign timelines and ensure all deliverables are completed according to schedule.
• Coordinate product launches, promotional campaigns, seasonal campaigns, collaborations and brand activations.
• Ensure campaigns are executed consistently across all customer touchpoints.

Creative & Content Coordination

• Work closely with the creative team to develop campaign visuals and assets.
• Provide clear creative briefs, references and feedback.
• Ensure all creative assets are aligned with campaign objectives and brand guidelines.
• Coordinate production of photography, video, artwork, POSM and other campaign materials.
• Manage revisions and approvals between stakeholders.

Content & Social Media

• Identify and produce necessary day-to-day content to support ongoing social media activities.
• Capture simple photo and video content for Instagram, TikTok and other relevant platforms.
• Stay updated on social media trends and identify opportunities for real-time and reactive content.
• Support content creation during campaign launches, events, product launches and activations.

Campaign Budget Management

• Work with Head of Marketing to develop campaign budgets.
• Track campaign spending against approved budgets.
• Coordinate quotations, purchase orders and vendor costs.
• Ensure campaigns are delivered within budget.
• Identify opportunities to improve cost efficiency without compromising campaign quality.
• Perform other related duties/ tasks as assigned by superior/ management

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in Marketing, Brand Management, Campaign Management, or related roles.
• Experience in F&B, retail, lifestyle, FMCG, or consumer brands is an added advantage.
• Strong project management and stakeholder management skills.
• Excellent communication and presentation skills.
• Detail-oriented ,resourceful, and well-organised, with strong attention to detail.