Marketing Executive Social Media (Immediate Hiring)

LUMI HEALTH SDN. BHD.; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

LUMI Beauty is seeking two hands-on Marketing Executives to strengthen our Instagram and XHS presence. Successful candidates will be assigned a primary platform based on experience and language abilities, while collaborating as a team to maintain a consistent LUMI brand direction.

The roles require creativity, end-to-end execution of content campaigns, and a strong eye for premium beauty aesthetics. Prior experience in social media or brand marketing is essential.

Qualifications

• Experience in social media, content marketing or brand marketing.
• Strong understanding of Instagram or XHS platform trends.
• Experience in content planning and end-to-end execution.
• Strong branding and visual aesthetics.
• Strong copywriting and organizational skills.
• Experience in beauty, skincare, fashion or lifestyle is an advantage.
• Written and spoken Chinese mandatory for XHS focus.
• Chinese proficiency preferred for Instagram focus.

Responsibilities

• Develop and execute content strategies for Instagram or XHS.
• Plan content calendars, social media grids and platform-specific storytelling.
• Create content concepts, captions, visuals, Reels and short-form videos.
• Develop go-to-market concepts and social media proposals for product launches, campaigns and collaborations.
• Manage the complete content process, from ideation and planning to production and posting.
• Coordinate and participate in content and campaign shoots.
• Brief and collaborate with designers, photographers, videographers, creators and KOLs.
• Manage daily posting, community engagement and account activity.
• Monitor content performance, audience growth and campaign results.
• Identify relevant beauty, lifestyle and social media trends.
• Ensure all content reflects LUMI’s aesthetic, positioning and communication style.
• Support both local and international social media accounts when required.

Skills

Social media management

Content marketing

Brand marketing

Instagram

XHS

Content planning

Go-to-market concepts

Copywriting

Brand aesthetics

Attention to detail

Tools

Portfolio software

Job description

Marketing Executive Social Media (Immediate Hiring)

LUMI Beauty is a fast-growing Malaysian beauty brand. We are expanding our marketing team and looking for two experienced Social Media Executives to strengthen our Instagram and XHS presence.

Successful candidates will be assigned a primary platform, either Instagram or XHS, based on their experience, language abilities and strengths. Both executives will work closely as a team to maintain a consistent LUMI brand direction.

Key Responsibilities

Develop and execute content strategies for Instagram or XHS

Plan content calendars, social media grids and platform-specific storytelling

Create content concepts, captions, visuals, Reels and short-form videos

Develop go-to-market concepts and social media proposals for product launches, campaigns and collaborations

Manage the complete content process, from ideation and planning to production and posting

Coordinate and participate in content and campaign shoots

Brief and collaborate with designers, photographers, videographers, creators and KOLs

Manage daily posting, community engagement and account activity

Monitor content performance, audience growth and campaign results

Identify relevant beauty, lifestyle and social media trends

Ensure all content reflects LUMI’s aesthetic, positioning and communication style

Support both local and international social media accounts when required

Requirements

Relevant experience in social media, content marketing or brand marketing is required

Strong understanding of Instagram or XHS, including platform trends, formats and user behaviour

Experience in content planning, social media grid development and end-to-end execution

Able to develop strong creative and go-to-market concepts beyond managing daily postings

Strong understanding of branding, visual composition and premium beauty aesthetics

Strong copywriting, communication and organisational skills

Experience in beauty, skincare, fashion or lifestyle is an added advantage

Written and spoken Chinese is mandatory for candidates focusing on XHS

Chinese proficiency is preferred for candidates focusing on Instagram, as both roles will work closely together

Candidates must submit a portfolio or examples of relevant social media work

Who We Are Looking For

We are looking for candidates who are creative, commercially aware and highly attentive to detail. You should be able to understand LUMI’s aesthetic and positioning, identify the right content angle and translate ideas into polished and engaging content.

These are hands-on roles requiring both strategic thinking and end-to-end execution. Prior relevant experience is required.