Marketing Executive (E-Commerce & Digital Sales)

Redagri Foods Sdn Bhd; Shah Alam; On-site; MYR 67,000 - 112,000; Full time

Job summary

Redagri Foods Sdn Bhd, the company behind FESKO, seeks a Marketing Executive specializing in E-commerce and Digital Sales in Malaysia. You will plan, execute, and optimize presence across online marketplaces, working directly with founders to shape the brand's digital growth engine from day one.

You will manage TikTok Shop and Shopee storefronts, run Meta/TikTok campaigns, monitor KPIs, coordinate content, and collaborate with influencers. English and Bahasa Malaysia proficiency is required.

Qualifications

• 1-3 years of experience in e-commerce, digital marketing, or social commerce.
• Hands-on experience managing TikTok Shop and/or Shopee seller accounts.
• Working knowledge of Meta Ads Manager and TikTok Ads Manager.
• Comfortable with basic content creation and coordinating with designers/videographers.
• Data-driven mindset—able to read dashboards and translate numbers into action.
• Self-starter who thrives in a small, fast-moving startup environment.
• Good written and spoken English and Bahasa Malaysia.

Responsibilities

• Manage and grow Redagri Foods Sdn Bhd's storefronts on TikTok Shop and Shopee, including listings, promotions, campaigns, and store performance
• Plan and execute Meta and TikTok paid ad campaigns, from targeting strategy to creative briefs and budget optimization
• Monitor e-commerce KPIs (sales, conversion, CAC, ROAS) and report on performance with actionable recommendations
• Coordinate content creation (photography, short-form video, copywriting) for product listings and social media
• Work with influencers/KOLs and livestream hosts to drive product visibility and sales
• Support pricing, promotions, and bundling strategy across online channels
• Collaborate with the founder/management team on brand positioning and go-to-market execution
• Stay on top of e-commerce platform trends, algorithm changes, and competitor activity

Skills

E-commerce

Digital marketing

Social commerce

TikTok Shop

Shopee

Content creation

Data analysis

Startup mindset

English

Bahasa Malaysia

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

Marketing Executive specializing in E-commerce & Digital Sales to plan, execute, and optimize FESKO's presence and performance across online marketplaces and digital channels. This is a ground-floor opportunity to shape the digital growth engine of a new brand.

Key responsibilities

Manage and grow FESKO's storefronts on TikTok Shop and Shopee, including listings, promotions, campaigns, and store performance

Plan and execute Meta and TikTok paid ad campaigns, from targeting strategy to creative briefs and budget optimization

Monitor e-commerce KPIs (sales, conversion, CAC, ROAS) and report on performance with actionable recommendations

Coordinate content creation (photography, short-form video, copywriting) for product listings and social media

Work with influencers/KOLs and livestream hosts to drive product visibility and sales

Support pricing, promotions, and bundling strategy across online channels

Collaborate with the founder/management team on brand positioning and go-to-market execution

Stay on top of e-commerce platform trends, algorithm changes, and competitor activity

About you

1-3 years of experience in e-commerce, digital marketing, or social commerce (FMCG/F&B experience is a strong plus)

Hands-on experience managing TikTok Shop and/or Shopee seller accounts

Working knowledge of Meta Ads Manager and TikTok Ads Manager

Comfortable with basic content creation and coordinating with designers/videographers

Data-driven mindset — comfortable reading dashboards and translating numbers into action

Self-starter who thrives in a small, fast-moving startup environment

Good written and spoken English and Bahasa Malaysia

About us

Redagri Foods Sdn Bhd is the company behind FESKO, a new premium chocolate malt powder drink brand launching in the Malaysian market. We're building a modern, digitally-native FGMC (fast-growing consumer goods) brand from the ground up.

Opportunity to build the digital sales engine of a new brand from day one

Direct exposure to founders and fast decision-making (no corporate bureaucracy)

Competitive salary based on experience