Marketing Executive

Primavoc Sdn Bhd; Petaling Jaya; On-site; MYR 18,000 - 36,000; Full time

Job summary

Primavoc Sdn Bhd is seeking a marketing professional to strengthen brand awareness, grow the business, and enhance the company's online presence. You will oversee campaign planning, social media, content creation, branding initiatives, and market research to drive growth and visibility.

The role involves coordinating with operations, management, vendors and external partners, producing monthly performance updates, and contributing to marketing plans and budgets.

Qualifications

• Diploma or degree in Marketing, Communications, Business or a related discipline.
• Experience in marketing, digital marketing, social media management or content creation.
• Strong understanding of social media platforms and digital advertising channels such as Meta Ads and Google Ads.
• Creative content development skills, including the ability to produce engaging visual and written content.
• Familiarity with content calendars, campaign reporting, market research and competitor analysis.
• Good analytical, organisational and project coordination skills.
• Strong written and verbal communication skills.
• Ability to work collaboratively with internal teams, vendors and external partners.
• Proficiency in common marketing, design, analytics and productivity tools is an advantage.

Responsibilities

• Plan, develop and execute marketing strategies and promotional campaigns to increase brand awareness and support business growth.
• Assist with developing marketing plans, budgets and promotional activities.
• Manage the company's social media platforms, including Facebook, Instagram, TikTok and Threads.
• Create engaging content such as posters, videos, promotional materials and social media posts.
• Plan and maintain social media content calendars.
• Monitor social media engagement and respond to customer enquiries when required.
• Assist in managing digital advertising campaigns, including Meta Ads and Google Ads.
• Track campaign performance, engagement, reach and conversions, and recommend improvements.
• Identify marketing trends and opportunities to improve online visibility.
• Support branding initiatives to strengthen the company's market presence.
• Coordinate promotional campaigns, events and marketing activities.
• Conduct market research and competitor analysis.
• Work closely with the operations and management teams to support business growth.
• Prepare monthly marketing reports and campaign performance updates.
• Coordinate with vendors, designers and external marketing partners.
• Perform other marketing-related duties assigned by management.

Skills

Marketing

Social media management

Content creation

Campaign planning

Market research

Branding

Communication skills

Analytical skills

Project coordination

Education

Marketing / Communications / Business degree

Tools

Meta Ads

Google Ads

Analytics tools

Job description

Join the marketing team to help strengthen brand awareness, grow the business and improve the organisation's online presence. This role covers campaign planning, social media management, content creation, digital advertising, branding, market research and marketing reporting. You will work closely with operations, management, vendors, designers and external marketing partners to deliver effective marketing initiatives.

Key responsibilities

Plan, develop and execute marketing strategies and promotional campaigns to increase brand awareness and support business growth.

Assist with developing marketing plans, budgets and promotional activities.

Manage the company's social media platforms, including Facebook, Instagram, TikTok and Threads.

Create engaging content such as posters, videos, promotional materials and social media posts.

Plan and maintain social media content calendars.

Monitor social media engagement and respond to customer enquiries when required.

Assist in managing digital advertising campaigns, including Meta Ads and Google Ads.

Track campaign performance, engagement, reach and conversions, and recommend improvements.

Identify marketing trends and opportunities to improve online visibility.

Support branding initiatives to strengthen the company's market presence.

Coordinate promotional campaigns, events and marketing activities.

Conduct market research and competitor analysis.

Work closely with the operations and management teams to support business growth.

Prepare monthly marketing reports and campaign performance updates.

Coordinate with vendors, designers and external marketing partners.

Perform other marketing-related duties assigned by management.

What we're looking for

Diploma or degree in Marketing, Communications, Business or a related discipline.

Experience in marketing, digital marketing, social media management or content creation.

Strong understanding of social media platforms and digital advertising channels such as Meta Ads and Google Ads.

Creative content development skills, including the ability to produce engaging visual and written content.

Familiarity with content calendars, campaign reporting, market research and competitor analysis.

Good analytical, organisational and project coordination skills.

Strong written and verbal communication skills.

Ability to work collaboratively with internal teams, vendors and external partners.

Proficiency in common marketing, design, analytics and productivity tools is an advantage.