Marketing Executive

FUNNOW Group; Kuala Lumpur; On-site; MYR 39,000 - 61,000; Full time

Job summary

FUNNOW Group in Malaysia is seeking an In-Country Marketing Executive to plan and execute integrated campaigns that drive user traffic, engagement and bookings. You will develop strategies based on performance data, coordinate advertising and content, manage KOLs and social media, and optimize the in-app experience to maximise ROI.

The role blends creativity with commercial sense and requires clear English communication and cross-functional collaboration to achieve measurable marketing outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• At least 1 year of experience in digital marketing or campaign management.
• Experience planning and executing integrated marketing campaigns across multiple digital channels.
• Strong understanding of marketing performance metrics like CPA, CTR, CVR, CPM.
• Excellent communication in English (verbal and written).

Responsibilities

• Plan and execute marketing campaigns to drive key metrics (traffic, engagement, conversions, bookings and revenue) based on performance insights.
• Develop campaign strategies, messaging and creative direction, coordinating advertising, content, KOL and social media activities across digital channels.
• Manage in-app marketing placements and user journeys for a seamless, high-converting experience from exposure to booking.
• Monitor campaign performance, optimize creatives and channels, and ensure ROI is maximised.
• Collaborate with cross-functional teams to deliver campaigns on time and align with objectives using data and insights.

Skills

Digital marketing

Campaign management

Content marketing

Analytics & insights

English communication

Education

Bachelor's degree in Marketing, Business/Communications

Tools

Social media platforms

KOL coordination tools

Job description

FUNNOW Group – The leading lifestyle booking platform group in Greater Southeast Asia, operating in seven countries: Singapore, Hong Kong, Malaysia, Thailand, Philippines, Japan, and Taiwan, with its four brands: FunNow, Eatigo, Niceday, and TABLEAPP. By adhering to digital transformation (DX) and yield management with AI, we are revolutionizing the retail industry and remain committed to our vision of making people happy!

THE POSITION: In-Country Marketing Executive

Are you a creative, data-driven marketer who enjoys turning business challenges into impactful campaigns?

We are looking for a Marketing Executive to plan and execute integrated marketing campaigns that drive user traffic, engagement and conversion in Malaysia. You will develop campaign ideas based on business performance, coordinate advertising and content initiatives, manage KOL engagements and social media activities, and optimise the in-app user experience.

This role requires a strong balance of creativity, commercial awareness and analytical thinking. You will be responsible for ensuring that all marketing activities are aligned with campaign objectives, deliver measurable results and remain within the allocated marketing budget.

WHAT YOU’LL DO:

• Plan and execute marketing campaigns that drive key business metrics (traffic, engagement, conversions, bookings and revenue), based on performance insights and user behaviour analysis.
• Develop campaign strategies, messaging and creative direction, and coordinate advertising, content , KOL and social media activities across digital channels.
• Manage in-app marketing placements and user journeys to ensure a seamless, high-converting experience from exposure to booking.
• Monitor campaign performance, optimise creatives and channels, and ensure ROI is maximised.
• Collaborate with cross-functional teams to deliver campaigns on time, ensure alignment, and continuously improve results based on data and insights.

WHAT YOU’LL NEED:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• At least 1 year of experience in digital marketing, campaign management, content marketing or a related role.
• Experience planning and executing integrated marketing campaigns across multiple digital channels.
• Strong understanding of marketing performance metrics, like CPA, CTR, CVR, CPM
• Ability to analyse performance data, identify key insights and translate findings into actionable marketing plans.
• Good creative judgement with the ability to assess whether artwork, messaging and content are aligned with campaign objectives.
• Experience coordinating designers, content creators, agencies, KOLs or other external partners.
• Familiarity with social media management, digital advertising and in-app marketing is preferred.
• Collaborative team player.
• Strong attention to detail with a proven ability to produce accurate, high-quality work and minimise errors in fast-paced campaign environments.
• Demonstrated ownership mindset, ensuring all deliverables are thoroughly checked, validated and executed correctly before launch.
• Excellent communication skills in both verbal and written English.