Campaign Manager

Supermom Business; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Ongoing training

Regional SEA campaigns

AI & data marketing

Job summary

Supermom is seeking a Campaign Manager to own multi-channel lead-generation and content campaigns across Malaysia and Singapore. You’ll oversee planning, orchestration and optimisation with CRM, Content Marketing, Community, Performance Marketing, Events and Partnerships to hit client KPIs within budget and timeline.

You will translate client objectives into a clear campaign plan, manage budgets, and drive growth through testing, audiences and creative mechanics.

Qualifications

• 4+ years in integrated campaign management or growth marketing.
• Experience owning campaigns from planning to execution.
• Strong growth mindset with experimentation to drive results.
• Analytical skills to diagnose funnel performance and act.
• Excellent client management and communication in English.

Responsibilities

• Own campaign delivery from kick-off to completion.
• Lead end-to-end planning of multi-channel campaigns across teams.
• Translate objectives into a plan with audience, mechanics, budget and KPIs.
• Coordinate internal teams for a cohesive campaign strategy.
• Analyse performance and optimise to meet targets.

Skills

Campaign management

Growth marketing

Data analysis

Cross-functional leadership

Client management

Budget management

Communication skills

English fluency

Job description

About Supermom

Supermom is a fast-growing AI data powerhouse with a mission to enable parents and families to live better and smarter in Southeast Asia. With one of the largest family communities across Singapore, Indonesia, and Malaysia, we help brands connect with families through data, technology, and performance-driven marketing solutions.

The Role

The Campaign Manager is the owner of campaign performance. You will lead the planning, orchestration and optimisation of multi-channel lead-generation and content marketing campaigns, ensuring agreed client targets are achieved within budget, brief and timeline. The campaigns are initially within the Beauty and Education sectors across Malaysia and Singapore.

You will have specialist teams across CRM, Content Marketing, Community, Performance Marketing and Events supporting campaign execution, but you are responsible for bringing these capabilities together into one cohesive campaign strategy and delivering the final outcome.

This requires a strong growth marketing background: constantly analysing performance, identifying what is or isn't working, and finding new ways to improve results, whether through a stronger hook, incentive, campaign mechanic, audience, partner, channel mix or customer journey.

Key Responsibilities

Campaign Strategy & Execution

• Own campaign delivery from kick-off through completion, ensuring execution remains aligned with the client's objectives and agreed KPIs.
• Lead the end-to-end planning and orchestration of multi-channel lead-generation and content marketing campaigns, drawing on CRM, Content, Community, Performance Marketing, Events and Partnerships as required.
• Translate client objectives into a clear campaign plan covering target audience, proposition, mechanics, channel mix, budget, KPIs and timeline.
• Apply a growth marketing approach to identify creative ways to improve performance, including new hooks, incentives, partners, audiences or campaign mechanics.
• Brief and coordinate internal specialist teams to deliver a cohesive campaign that meets the client's objectives.

Campaign Performance & Optimisation

• Own campaign performance against agreed KPIs and identify delivery gaps early.
• Analyse performance across the funnel, diagnose constraints and implement optimisation plans when campaigns are behind target.
• Continuously test and refine audiences, creative, messaging, incentives, campaign mechanics and channel allocation.
• Find alternative routes to achieving targets when the original plan is not delivering, while remaining within agreed budget, brief and timeline.

Client Management

• Act as the strategic campaign lead for assigned clients, clearly communicating campaign strategy, performance, optimisation decisions and recommended next steps.
• Proactively manage client expectations around performance, timelines, scope and changes to the campaign plan, always presenting solutions.
• Build trusted client relationships and identify opportunities to extend successful campaigns or support future opportunities.

Requirements

• Minimum 4 years' experience in integrated campaign management, growth marketing, performance marketing or marketing solutions, with direct accountability for measurable campaign outcomes.
• Proven experience owning campaigns from planning through execution and optimisation.
• Strong growth marketing mindset, with experience using experimentation and creative problem-solving to improve campaign performance.
• Strong analytical skills, with the ability to diagnose funnel performance and translate data into specific optimisation actions.
• Strong cross-functional leadership and project management skills, with experience coordinating multiple specialist teams.
• Strong client management and communication skills, ideally in an agency, media or marketing solutions environment.
• Commercially minded, with a strong understanding of budgets, KPIs and client objectives.
• Experience with Beauty, Education, FMCG, Retail, Lifestyle or other consumer-facing sectors is advantageous.
• Excellent written and spoken English.

What We Offer

• Comprehensive ongoing training and professional development opportunities.
• The opportunity to work with regional clients and campaigns across Southeast Asia.
• The opportunity to work at the intersection of data, technology, AI, and performance marketing.