Marketing Executive

Prestigious Legacy Construction; Kajang; On-site; MYR 45,000 - 78,000; Full time

Benefits offered by this job

Commission-based pay

Training provided

Career growth opportunities

Job summary

PLC in Malaysia is seeking a creative, proactive Digital Marketing Executive to manage digital marketing activities, produce engaging content and build a strong customer pipeline for renovation, interior design and design-and-build services.

The ideal candidate is hands-on, able to work independently and understand that marketing aims to generate quality leads and business opportunities, with experience in Meta Ads, content planning, video editing, and strong Bahasa Malaysia copywriting.

Qualifications

• Diploma or degree in digital marketing or related field.
• 1–2 years in digital marketing, social media marketing or related role.
• Fresh graduates with strong portfolio are encouraged to apply.
• Experience using Meta Business Suite and Meta Ads Manager.
• Proficient in similar creative applications.
• Able to record and edit videos using a smartphone.
• Good Bahasa Malaysia copywriting; English helpful.
• Familiar with WhatsApp Business, Google Drive and Google Sheets.
• Has a valid driving licence and own transportation.
• Willing to travel to project sites for content production.
• Independent and team-oriented; KPI-driven.

Responsibilities

• Plan and execute the company’s digital marketing strategy.
• Manage the company’s digital platforms.
• Edit short-form videos using similar applications.
• Plan, launch and monitor Meta Ads campaigns.
• Monitor cost per lead and campaign performance.
• Respond to initial enquiries through social media.
• Collect relevant customer information, including location, project scope, property type, budget and expected project timeline.
• Record and classify all leads according to their source and marketing zone.
• Qualify and transfer suitable leads to the Sales team or management.
• Arrange customer appointments and site visits when required.
• Conduct initial follow-ups with potential customers.
• Prepare weekly and monthly reports covering content performance, advertising, leads and conversions.
• Maintain a professional and consistent brand image across all platforms.
• Perform other marketing-related duties as assigned.

Skills

Social media management

Content planning

Video editing

Graphic design

Meta Ads management

Copywriting

Reporting

Customer communication

Time management

Education

Diploma or Degree in Digital Marketing/related field

Tools

Meta Business Suite

Meta Ads Manager

WhatsApp Business

Google Drive

Google Sheets

Job description

PLC is looking for a creative, proactive and results-driven Digital Marketing Executive to manage our digital marketing activities, produce engaging content and build a strong customer pipeline for our renovation, interior design and design-and-build services.

The ideal candidate must be hands-on, capable of working independently and understand that the purpose of marketing is not only to create content but also to generate quality leads and business opportunities.

Key Responsibilities

• Plan and execute the company’s digital marketing strategy.
• Manage the company’s digital platforms.
• Edit short-form videos using similar applications.
• Plan, launch and monitor Meta Ads campaigns.
• Monitor cost per lead and campaign performance.
• Respond to initial enquiries through social media.
• Collect relevant customer information, including location, project scope, property type, budget and expected project timeline.
• Record and classify all leads according to their source and marketing zone.
• Qualify and transfer suitable leads to the Sales team or management.
• Arrange customer appointments and site visits when required.
• Conduct initial follow-ups with potential customers.
• Prepare weekly and monthly reports covering content performance, advertising, leads and conversions.
• Maintain a professional and consistent brand image across all platforms.
• Perform other marketing-related duties as assigned.

Qualifications and Requirements

• Minimum Diploma or Degree in Digital Marketing, Marketing, Mass Communication, Multimedia, Business Administration or a related field.
• Minimum 1–2 years of experience in digital marketing, social media marketing or a related role.
• Fresh graduates with a strong portfolio and practical skills are encouraged to apply.
• Experience using Meta Business Suite and Meta Ads Manager.
• Proficient in similar creative applications.
• Able to record and edit videos using a smartphone.
• Good copywriting skills, particularly in Bahasa Malaysia.
• Good verbal and written communication skills in Bahasa Malaysia; proficiency in English will be an advantage.
• Familiar with WhatsApp Business, Google Drive and Google Sheets.
• Possess a valid driving licence and own transportation.
• Willing to travel to project sites for content production.
• Able to work independently and as part of a team.
• Creative, responsible, punctual and KPI-driven.

Added Advantages

Candidates with experience in the following industries will be given preference:

• Renovation and interior design
• Construction
• Property
• Home improvement
• Building materials
• Experience in generating leads through social media platforms.

Required Skills

• Social media management
• Content planning and production
• Video recording and editing
• Basic graphic design
• Meta Ads management
• Copywriting
• Data recording and reporting
• Customer communication
• Time management

Salary and Benefits

• Basic salary
• Monthly commission based on KPI and performance
• Training in renovation services, products and company operations
• Opportunity to build and grow the marketing division of PLC