Marketing Director - FMCG

Addiction Foods NZ Ltd.; Johor Bahru; Remote; MYR 300,000 - 550,000; Full time

Job summary

Addiction Foods NZ Ltd. seeks a Marketing Director to lead global and regional marketing, shape brand strategy, and drive growth. You will oversee brand, consumer, trade, digital, and campaign execution, collaborating with multicultural teams and external partners.

This role requires a strategic, hands-on leader with a strong digital mindset, capable of using AI tools and marketing technology to deliver measurable results across markets.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 7+ years of marketing experience with leadership experience in strategy development and execution.
• Regional or global marketing experience required.
• Experience in pet food, FMCG, consumer goods, or e-commerce is preferred.

Responsibilities

• Lead global marketing initiatives across brand, consumer, trade, digital, and performance channels.
• Shape brand positioning, messaging, campaigns, and market insights with cross-functional teams.
• Drive marketing technology use, CRM, SEO/SEM, and data analytics for performance.
• Build a creative, accountable, commercially focused marketing culture and team.

Skills

Global marketing

Leadership

Brand strategy

Digital marketing

Data analytics

Stakeholder management

Team leadership

Education

Bachelor's degree in Marketing or related field

Professional certifications (PCM/CIM/PMP) an asset

Tools

CRM

AI tools

Marketing automation

E-commerce platforms

Job description

About the Job:

Marketing Director - FMCG/Pet Food

Remote Work with occasional business travels

Lead the Brand. Shape the Market. Drive Global Growth.

We are looking for a passionate, strategic, and results-driven Marketing Director to lead our marketing department and take our brand growth to the next level.

This is not a “business-as-usual” marketing role. We need a leader who can think globally, act regionally, and execute with speed. Someone who understands how to build strong brands, lead high-performing teams, use data and technology intelligently, and turn marketing strategy into measurable business results.

As our Marketing Director, you will lead global and regional marketing initiatives across brand, consumer marketing, trade marketing, performance marketing, digital platforms, creative, web development, and campaign execution. You will work closely with multicultural internal teams and external partners across different markets, business units, suppliers, agencies, and customers.

You will report directly to the CEO and play a key role in shaping how the brand grows, competes, and connects with customers across markets.

What You’ll Lead:

• You will develop and execute global marketing strategies that increase brand visibility, support sales growth, and strengthen customer experience.
• You will lead brand positioning, messaging, campaigns, digital marketing, market insights, performance tracking, vendor partnerships, and cross-functional collaboration.
• You will guide the team in using digital marketing, AI tools, marketing technology, automation, CRM, SEO, SEM, e-commerce platforms, segmentation, A/B testing, and data analytics to improve campaign performance and business outcomes.
• Most importantly, you will build a marketing culture that is creative, accountable, collaborative, and commercially sharp.

Who We’re Looking For:

We are looking for someone who has:

• Strong regional or global marketing experience with exposure to diverse markets and cultural considerations.
• Proven leadership experience in marketing, preferably within FMCG, pet food, consumer goods, or a fast-moving commercial environment.
• Strong digital and technology mindset, including knowledge of AI, marketing automation, digital campaigns, CRM, SEO, SEM, e-commerce, content strategy, and performance analytics.
• Strategic thinking with execution discipline. You can build the big picture, but you can also drive the team to deliver.
• Commercial orientation. You understand how marketing supports revenue, market share, customer experience, brand equity, and business growth.
• Excellent stakeholder management skills. You are comfortable working with manufacturing, sales, business units, agencies, vendors, customers, suppliers, and multicultural teams.
• People leadership capability. You can develop talent, set direction, build accountability, and inspire teams to perform.

What Makes You a Strong Fit:

• You are a marketing leader who is curious, bold, analytical, and hands-on when needed.
• You are not afraid of change. You know how to use technology and AI to make marketing smarter, faster, and more effective.
• You care about brand quality, customer experience, and business results.
• You can lead creative discussions, challenge assumptions, read performance data, manage agencies, influence stakeholders, and bring people together across countries and cultures.
• You are passionate about building brands that people trust and love.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 7 years of marketing experience, including leadership roles and proven success in strategy development and implementation.
• Regional or global marketing experience is required.
• Experience in pet food, FMCG, consumer goods, or e-commerce-driven industries is highly preferred.
• Professional certifications such as PCM, CIM, or PMP are an advantage, but not required.

Why Join Us:

This is an opportunity to lead marketing for a growing global business with ambitious plans, diverse markets, and a strong appetite for innovation.

You will have the space to shape strategy, influence business direction, build team capability, and bring modern marketing practices into a fast-evolving organization.

If you are a strategic marketing leader who can combine creativity, technology, data, and execution, we would love to meet you.