Marketing & Communications Manager

Hard Rock Hotel Penang; George Town; On-site; MYR 100,000 - 156,000; Full time

Job summary

Hard Rock Hotel Penang is seeking a Marketing & Communications Manager to lead the Sales & Marketing Department in achieving business goals through strategic direction of marketing, communications and sales functions. You will develop integrated plans, lead a team, maintain brand standards and drive ROI across campaigns and partnerships.

The role requires a Diploma in Marketing or related field, at least 4 years in hospitality marketing/PR, and strong skills in brand management, digital

Qualifications

• Minimum Diploma in Marketing, Mass Communications, Public Relations, Hospitality or a related field.
• Minimum 4 years of relevant hospitality experience in Marketing, Marketing Communications or Public Relations.
• Proven experience in brand management, marketing strategy and campaign planning.
• Strong knowledge and practical experience in digital marketing, social media and content marketing.
• Established media, PR and influencer relationships will be an advantage.
• Excellent copywriting, storytelling, presentation and communication skills; writing samples/portfolio may be required.

Responsibilities

• Develop and execute integrated marketing and communications plans to achieve hotel business, revenue and brand objectives.
• Lead, coach and develop the Sales & Marketing team to achieve departmental and hotel targets.
• Strengthen and maintain the hotel's brand positioning, identity and corporate standards across all communication channels.
• Plan and implement integrated marketing, advertising, digital and social media campaigns.
• Drive public relations initiatives and build relationships with media, journalists, influencers and key stakeholders.
• Develop compelling press releases, marketing content, promotional materials and communications collateral.
• Identify market trends, guest needs and competitive opportunities to enhance the hotel's market position.
• Plan and coordinate promotional events, media visits, brand activations and community engagement initiatives.
• Develop and manage strategic partnerships and joint promotions with banks, associations, clubs and other external partners.
• Manage the department's annual marketing plan, budget and expenditure, ensuring effective ROI and cost control.
• Monitor competitor activities, campaign performance and market trends, and implement strategies to maximise business opportunities.
• Maintain the hotel's media/press kit, photo library and marketing assets.
• Work closely with all hotel departments and external agencies to ensure consistent and effective execution of marketing initiatives.
• Ensure compliance with hotel brand standards, company policies, safety, security and emergency procedures.

Skills

Brand management

Marketing strategy

Digital marketing

Social media

Content marketing

Public relations

Copywriting

Leadership

Communication

Education

Diploma in Marketing

Diploma in Mass Communications

Diploma in Public Relations

Diploma in Hospitality

Tools

Microsoft Office

Graphic design apps

Job description

As Marketing & Communications Manager, you are responsible for achieving the hotel's planned business goals and objectives through the effective leadership, management and strategic direction of the Sales & Marketing Department, encompassing Sales, Marketing and Communications.

You will be responsible for developing and executing integrated marketing and communications strategies that strengthen the hotel's brand positioning, enhance market presence, drive revenue and support business growth, while consistently upholding company and brand standards.

You will lead, coach and develop your team to deliver operational and commercial objectives across four key perspectives: People, Internal Processes, Guest Experience and Revenue. You are expected to demonstrate strong personal leadership, accountability, creativity and commercial awareness, while fostering effective collaboration with colleagues, subordinates, senior management and external partners to achieve shared goals and targets.

Develop and execute strategic marketing and communications plans to achieve hotel business, revenue and brand objectives.

Lead, coach and develop the Sales & Marketing team to achieve departmental and hotel targets.

Strengthen and maintain the hotel's brand positioning, identity and corporate standards across all communication channels.

Plan and implement integrated marketing, advertising, digital and social media campaigns.

Drive public relations initiatives and build strong relationships with media, journalists, influencers and key stakeholders.

Develop compelling press releases, marketing content, promotional materials and communications collateral.

Identify market trends, guest needs and competitive opportunities to enhance the hotel's market position.

Plan and coordinate promotional events, media visits, brand activations and community engagement initiatives.

Develop and manage strategic partnerships and joint promotions with banks, associations, clubs and other external partners.

Manage the department's annual marketing plan, budget and expenditure, ensuring effective ROI and cost control.

Monitor competitor activities, campaign performance and market trends, and implement strategies to maximise business opportunities.

Maintain the hotel's media/press kit, photo library and marketing assets.

Work closely with all hotel departments and external agencies to ensure consistent and effective execution of marketing initiatives.

Ensure compliance with hotel brand standards, company policies, safety, security and emergency procedures.

Requirement:-

Minimum Diploma in Marketing, Mass Communications, Public Relations, Hospitality or a related field.

Minimum 4 years of relevant hospitality experience in Marketing, Marketing Communications or Public Relations.

Proven experience in brand management, marketing strategy and campaign planning.

Strong knowledge and practical experience in digital marketing, social media and content marketing.

Established media, PR and influencer relationships will be an advantage.

Excellent copywriting, storytelling, presentation and communication skills; writing samples/portfolio may be required.

Creative, confident, dynamic, proactive and commercially minded.

Strong leadership, interpersonal and stakeholder management skills.

Good understanding of hotel marketing, market trends, competitor analysis and revenue-driven marketing.

Proficient in Microsoft Office and relevant graphic design/content creation applications.

Strong organisational, project management and budget management skills.

Ability to work collaboratively with internal departments, management and external agencies.

Knowledge of performance marketing, SEO/SEM, analytics and other digital marketing tools will be an added advantage.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?


• What's your expected monthly basic salary?


• How many years' experience do you have as a Marketing and Communications Manager?


• Which of the following types of qualifications do you have?


• Do you have Partnership Development experience?


• Do you have Digital Content Marketing experience?


• Do you have Social Media Networking experience?


• Do you have Social Media Publishing experience?


• How would you rate your English language skills?

Every musical artist adds their own passion and personality to their music and performances. In that same spirit, Hard Rockers at Hard Rock Hotel Penang express themselves in authentic ways and project their individuality onto the products and services that they deliver. We constantly seek natural-born entertainers, supreme go-getters and masters of hospitality to join our band.

Situated along Batu Ferringhi Beach, the luxury Hard Rock Hotel Penang resort sets itself apart from the conventional beach resort; blending rich music culture, contemporary design and family-friendly facilities. The hotel boasts 250 rockin' rooms and suites complete with modern structure and tastefully furnished bedrooms, six dining venues including the iconic Hard Rock Café. The hotel is equipped with state-of-the-art amenities including the Rock Spa, Roxity Kids Club, Tabu Teens Club, Body Rock Gym, Rock Royalty Lounge, Rock Shops and the largest free-form swimming pool in northern Malaysia.

Every musical artist adds their own passion and personality to their music and performances. In that same spirit, Hard Rockers at Hard Rock Hotel Penang express themselves in authentic ways and project their individuality onto the products and services that they deliver. We constantly seek natural-born entertainers, supreme go-getters and masters of hospitality to join our band.

Situated along Batu Ferringhi Beach, the luxury Hard Rock Hotel Penang resort sets itself apart from the conventional beach resort; blending rich music culture, contemporary design and family-friendly facilities. The hotel boasts 250 rockin' rooms and suites complete with modern structure and tastefully furnished bedrooms, six dining venues including the iconic Hard Rock Café. The hotel is equipped with state-of-the-art amenities including the Rock Spa, Roxity Kids Club, Tabu Teens Club, Body Rock Gym, Rock Royalty Lounge, Rock Shops and the largest free-form swimming pool in northern Malaysia.