Director of Sales & Marketing

Iconic Marjorie Hotel, a Tribute Portfolio; Bayan Lepas; On-site; MYR 180,000 - 360,000; Full time

Benefits offered by this job

Complimentary accommodation

Career development

Flexible working arrangements

Job summary

Iconic Marjorie Hotel, a Tribute Portfolio, in Bayan Lepas, Penang, seeks a visionary Director of Sales & Marketing to lead our commercial strategy and drive revenue growth.

You will develop integrated sales and marketing plans across luxury segments, lead a talented team, and partner with hotel operations to maximise occupancy and profitability. This role offers influence over brand positioning within a vibrant Penang market and across our portfolio.

Qualifications

• Minimum 8 years of progressive experience in sales and marketing within luxury hospitality.
• Proven track record of driving revenue growth and market share.
• Strong leadership with ability to recruit, develop, and retain top teams.
• Excellent knowledge of hotel operations, revenue management, and CRM systems.
• Proficiency in digital marketing, social platforms, and CRM software.
• Strong analytical skills to interpret data and inform strategy.
• Excellent communication and stakeholder influence at all levels.
• Bachelor's degree in hospitality management, business, marketing, or related field.
• Fluency in English; Mandarin and Bahasa Malaysia are advantageous.

Responsibilities

• Develop and execute integrated sales and marketing strategies to achieve revenue targets.
• Lead and manage the sales and marketing team with direction, mentorship, and performance management.
• Cultivate relationships with key accounts, corporate clients, travel agencies, and tour operators.
• Oversee digital marketing initiatives including website, social media, email campaigns, and reputation management.
• Maintain brand positioning and messaging across channels for consistency and impact.
• Analyse market trends and guest data to inform strategic decisions and identify opportunities.
• Develop and manage the sales and marketing budget for optimal ROI.
• Coordinate with operations, revenue management, and guest services to align efforts.
• Monitor KPIs and report regularly on performance, marketing effectiveness, and revenue metrics.
• Plan and execute promotional campaigns, events, and sponsorships to build brand awareness.

Skills

Strategic leadership

Digital marketing

CRM software

Data analysis

Budgeting and forecasting

Team development

Negotiation

Relationship building

Education

Bachelor's degree in hospitality management

Tools

CRM software

Digital marketing tools

Market research tools

Website analytics

Job description

About us

Iconic Marjorie Hotel, a Tribute Portfolio, is a distinguished luxury hotel located in the heart of Bayan Lepas, Penang. We are committed to delivering exceptional guest experiences through world-class service, innovative hospitality solutions, and a deep commitment to our community. As part of the Tribute Portfolio collection, we combine personalised service with distinctive design and authentic local character. We pride ourselves on creating memorable moments for our guests whilst maintaining the highest standards of operational excellence.

About the role

We are seeking a visionary Director of Sales & Marketing to lead our commercial strategy and drive revenue growth at Iconic Marjorie Hotel. This is a full-time position based in Bayan Lepas, Penang, offering a unique opportunity to shape the hotel's market positioning and elevate its presence in the competitive luxury hospitality sector. Reporting to senior management, you will be responsible for developing and executing comprehensive sales and marketing strategies that drive occupancy, enhance brand visibility, and maximise profitability across all revenue streams. This role is pivotal to the hotel's continued success and growth trajectory.

Key responsibilities

Develop and execute integrated sales and marketing strategies to achieve revenue targets and enhance market share within the Penang luxury hospitality segment

Lead and manage the sales and marketing team, providing direction, mentorship, and performance management to ensure exceptional results

Identify and cultivate relationships with key accounts, corporate clients, travel agencies, and tour operators to secure high-value bookings and partnerships

Oversee digital marketing initiatives, including website optimisation, social media campaigns, email marketing, and online reputation management

Manage the hotel's brand positioning and messaging across all marketing channels to ensure consistency and impact

Analyse market trends, competitor activity, and guest data to inform strategic decision-making and identify new business opportunities

Develop and manage the sales and marketing budget, ensuring optimal allocation of resources to maximise return on investment

Coordinate with hotel departments including operations, revenue management, and guest services to align sales and marketing efforts with operational capabilities

Monitor key performance indicators (KPIs) and provide regular reporting to senior leadership on sales performance, marketing effectiveness, and revenue metrics

Plan and execute promotional campaigns, events, and sponsorships to build brand awareness and drive guest acquisition

What we're looking for

Minimum 8 years of progressive experience in sales and marketing roles within the luxury hospitality or hotel industry

Proven track record of developing and implementing successful sales and marketing strategies that have driven significant revenue growth

Strong leadership experience with demonstrated ability to recruit, develop, and motivate high-performing teams

Excellent knowledge of hotel operations, revenue management principles, and guest relationship management systems

Proficiency in digital marketing tools, social media platforms, and customer relationship management (CRM) software

Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies

Excellent communication and presentation skills with the ability to influence stakeholders at all levels

Bachelor's degree in hospitality management, business administration, marketing, or a related discipline

Fluency in English; additional language proficiency (Mandarin, Bahasa Malaysia) is advantageous

Experience with international hotel brands or luxury portfolio collections is preferred

Knowledge of the Penang hospitality market and local tourism trends would be beneficial

What we offer

We offer a competitive compensation package commensurate with experience and qualifications. Benefits include complimentary hotel accommodation for personal use, access to hotel facilities and services, professional development and training opportunities, and career advancement pathways within our global hotel portfolio. We are committed to fostering a supportive and inclusive workplace culture where your contributions are valued and your professional growth is prioritised. We also offer flexible working arrangements where practicable and encourage a healthy work-life balance. Our team enjoys a collaborative environment where innovation is encouraged and achievements are celebrated.