Brand & Growth Marketing Manager

Hard Rock Hotel Penang; George Town; On-site; MYR 100,000 - 156,000; Full time

Job summary

Hard Rock Hotel Penang is seeking a Marketing & Communications Manager to lead the Sales & Marketing Department in achieving business goals through strategic direction of marketing, communications and sales functions. You will develop integrated plans, lead a team, maintain brand standards and drive ROI across campaigns and partnerships.

The role requires a Diploma in Marketing or related field, at least 4 years in hospitality marketing/PR, and strong skills in brand management, digital

Qualifications

• Minimum Diploma in Marketing, Mass Communications, Public Relations, Hospitality or a related field.
• Minimum 4 years of relevant hospitality experience in Marketing, Marketing Communications or Public Relations.
• Proven experience in brand management, marketing strategy and campaign planning.
• Strong knowledge and practical experience in digital marketing, social media and content marketing.
• Established media, PR and influencer relationships will be an advantage.
• Excellent copywriting, storytelling, presentation and communication skills; writing samples/portfolio may be required.

Responsibilities

• Develop and execute integrated marketing and communications plans to achieve hotel business, revenue and brand objectives.
• Lead, coach and develop the Sales & Marketing team to achieve departmental and hotel targets.
• Strengthen and maintain the hotel's brand positioning, identity and corporate standards across all communication channels.
• Plan and implement integrated marketing, advertising, digital and social media campaigns.
• Drive public relations initiatives and build relationships with media, journalists, influencers and key stakeholders.
• Develop compelling press releases, marketing content, promotional materials and communications collateral.
• Identify market trends, guest needs and competitive opportunities to enhance the hotel's market position.
• Plan and coordinate promotional events, media visits, brand activations and community engagement initiatives.
• Develop and manage strategic partnerships and joint promotions with banks, associations, clubs and other external partners.
• Manage the department's annual marketing plan, budget and expenditure, ensuring effective ROI and cost control.
• Monitor competitor activities, campaign performance and market trends, and implement strategies to maximise business opportunities.
• Maintain the hotel's media/press kit, photo library and marketing assets.
• Work closely with all hotel departments and external agencies to ensure consistent and effective execution of marketing initiatives.
• Ensure compliance with hotel brand standards, company policies, safety, security and emergency procedures.

Skills

Brand management

Marketing strategy

Digital marketing

Social media

Content marketing

Public relations

Copywriting

Leadership

Communication

Education

Diploma in Marketing

Diploma in Mass Communications

Diploma in Public Relations

Diploma in Hospitality

Tools

Microsoft Office

Graphic design apps

Job description

Hard Rock Hotel Penang is seeking a Marketing & Communications Manager to lead the Sales & Marketing Department in achieving business goals through strategic direction of marketing, communications and sales functions. You will develop integrated plans, lead a team, maintain brand standards and drive ROI across campaigns and partnerships.

The role requires a Diploma in Marketing or related field, at least 4 years in hospitality marketing/PR, and strong skills in brand management, digital