Marketing Communications Lead (Private Company)

Bonia Corporation Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

BONIA is seeking a Marketing Communications Lead in Kuala Lumpur to steer integrated campaigns across e‑commerce platforms, social channels, and brand partnerships. You will manage budgets, drive mega campaigns, and align retail operations with online initiatives to maximize GMV and AOV.

The role requires 5–8 years in fashion/retail marketing, with strong English and Chinese, and experience in CPAS, ad platforms, and influencer collaborations.

Qualifications

• Bachelor’s degree in Marketing, E‑Commerce, Fashion Brand Management, Mass Communications, or equivalent.
• 5–8 years of marketing communications experience in retail, fashion, leather goods, travel gear, or consumer goods.
• At least 3 years hands-on experience planning and executing e-commerce platform campaigns (Shopee, Lazada, TikTok Shop, or Brand E-Store).

Responsibilities

• Lead e-commerce marketing campaigns across platforms and brand website.
• Drive live shopping, social commerce, and influencer collaborations to generate revenue.
• Coordinate Retail Operations and VM to align online and offline promotions.
• Track CAC, ROAS, GMV, Conversion Rate; report ROI to Senior Management.

Skills

E-commerce marketing

Social commerce

Livestreaming

PR & media relations

Retail operations

Budget management

Campaign analytics

Meta Ads Manager

Education

Bachelor’s Degree in Marketing or related field

Tools

Meta Ads Manager

Google Analytics

TikTok Affiliate/Ads

Job description

Marketing Communications Lead (Private Company)

This role is for Private Company, not under Bonia Group of Companies.

• A. E-Commerce Marketing & Mega Campaigns (Core Requirement):
  • Plan, manage, and execute marketing campaigns across major e-commerce platforms (Shopee, Lazada, TikTok Shop, Zalora, and Brand Website).
  • Drive commercial mega-events (Double 11, Double 12, Payday Sales, Super Brand Days, Category Fairs) to maximize traffic, conversion rates, and Gross Merchandise Value (GMV).
  • Manage e-commerce marketing tools, including Shopee/Lazada Sponsored Ads, CPAS (Collaborative Ads), platform vouchers, and affiliate programs.
• B. Social Commerce, Live Shopping & PR:
  • Lead livestreams, social commerce setups, and affiliate creator collaborations to generate direct-to-consumer online revenue.
  • Oversee brand social media platforms (Instagram, Facebook, Xiaohongshu/RED, TikTok) showcasing product craftsmanship, luggage travel concepts, and styling guides.
  • Manage PR activities, fashion media relations, and influencer product seeding to maximize brand reach.
• C. Retail Operations & Omnichannel Synergy:
  • Coordinate with Retail Operations and Visual Merchandising (VM) teams to align physical store promotions with online campaign pushes.
  • Create cross-category bundling concepts ("Fashion Wear + Leather Bag + Travel Luggage") to boost Average Order Value (AOV) across both physical outlets and e-commerce stores.
• D. Budget Management, CPAS & ROI Performance:
  • Allocate marketing spend effectively across digital advertising (Meta, Google, CPAS, Platform Ads), PR, offline events, and collateral production.
  • Track and analyze campaign metrics (CAC, ROAS, GMV, Conversion Rate, Store Footfall) and present ROI reports directly to Senior Management.

Requirements

Education: Bachelor’s Degree in Marketing, E-Commerce, Fashion Brand Management, Mass Communications, or equivalent.

Experience

• Minimum 5 to 8 years of marketing communications experience in retail, fashion, leather goods, travel gear, or consumer goods.
• At least 3 years of hands‑on experience planning and executing e-commerce platform marketing (Shopee, Lazada, TikTok Shop, or Brand E-Store).

Technical & Platform Skills

• In-depth understanding of e-commerce promotional mechanics, mega-sale campaign workflows, and platform ad solutions (CPAS, Sponsored Search, Affiliate Marketing).
• Strong familiarity with Meta Ads Manager, Google Analytics, and TikTok Affiliate ecosystem.

Languages

Excellent written and spoken English and Chinese (Bahasa Malaysia is a bonus) to communicate effectively with regional teams, platform account managers, media partners, and senior management.

Soft Skills

Data-driven mindset (comfortable analyzing traffic, ROAS, GMV, and inventory data), commercial acumen, and strong leadership and responsibility, willingness to learn, and ability to meet project deadlines in a fast-paced retail environment.

Founded in 1974, BONIA is a lifestyle brand that creates both timeless and reimagined classics. With a growing collection of bags, accessories, footwear, watches, eyewear and lifestyle ranges, each creation is crafted to be beloved - and to stand the test of time as a companion for life. With a vision rooted in craftsmanship and individuality, BONIA aims to build collections that inspire self-expression and exploration.

1) The Making Of A Masterpiece - Crystal Venice: https://www.youtube.com/watch?v=3OexQBAWsOo

Founded in 1974, BONIA is a lifestyle brand that creates both timeless and reimagined classics. With a growing collection of bags, accessories, footwear, watches, eyewear and lifestyle ranges, each creation is crafted to be beloved - and to stand the test of time as a companion for life. With a vision rooted in craftsmanship and individuality, BONIA aims to build collections that inspire self-expression and exploration.

1) The Making Of A Masterpiece - Crystal Venice: https://www.youtube.com/watch?v=3OexQBAWsOo