Product Marketing Campaign Lead

Monee; Kuala Lumpur; Presencial; MYR 78 000 - 100 000; Tempo integral

Resumo da oferta

Monee, a leading digital payments and financial services provider in Southeast Asia, is hiring a ShopeePay Marketing Associate in Kuala Lumpur. You will drive end-to-end product marketing for ShopeePay offerings, combining strong product understanding with data-driven decision making.

You will work cross-functionally with product, analytics, compliance, operations, design, and external partners to craft messaging, optimize campaigns, and ensure timely, compliant go-to-market execution while

Qualificações

• Bachelor's degree in Marketing, Business, Finance, Economics, or related field.
• 2–4 years of experience in product marketing, growth marketing, or campaign management.
• Strong product sense with ability to translate complex products into clear messaging.
• Copywriting skills or ability to guide messaging and content creation.

Responsabilidades

• Own end-to-end marketing execution for assigned ShopeePay products, including BAU initiatives and new product launches.
• Develop a deep understanding of product features, customer segments, and user journeys to craft effective marketing approaches.
• Conceptualize marketing ideas and contribute to copywriting for campaigns, or work with tools and partners to refine messaging.
• Brief, review, and optimize creative assets, ensuring clarity of message, brand alignment, and strong customer appeal.
• Plan, execute, and manage go-to-market campaigns across relevant marketing channels.
• Collaborate with product, analytics, compliance, operations, design, and external stakeholders to ensure timely and compliant execution.
• Track and analyze campaign performance, customer behavior, and funnel metrics to drive optimization.
• Support digital marketing execution, including exposure to performance marketing, CRM, in-app placements, or lifecycle campaigns.
• Ensure all marketing activities comply with internal governance and regulatory requirements.
• Manage multiple workstreams and timelines in a fast-paced environment.

Conhecimentos

Product marketing

Growth marketing

Campaign management

Copywriting

Data-driven mindset

Cross-functional collaboration

Project management

Digital marketing fundamentals

CRM

Lifecycle marketing

Formação académica

Bachelor's degree in Marketing, Business, Finance, Economics, or related field

Descrição da oferta de emprego

Monee, a leading digital payments and financial services provider in Southeast Asia, is hiring a ShopeePay Marketing Associate in Kuala Lumpur. You will drive end-to-end product marketing for ShopeePay offerings, combining strong product understanding with data-driven decision making.

You will work cross-functionally with product, analytics, compliance, operations, design, and external partners to craft messaging, optimize campaigns, and ensure timely, compliant go-to-market execution while