Marketing Campaign Lead: Strategy, Digital & Brand Growth

KPJ Selangor Specialist Hospital; Johor Bahru; On-site; MYR 45,000 - 67,000; Full time

Job summary

KPJ Selangor Specialist Hospital is seeking a Marketing Executive to support the head of Marketing in achieving departmental objectives through strategic marketing activities. You will plan, execute, and oversee campaigns to boost brand awareness, engage customers, and drive business growth.

Responsibilities include staying updated on digital marketing trends, coordinating with agencies, analyzing campaign performance, managing social media, and organizing events.

Qualifications

• Diploma in Marketing/Marcom/Public Relation with 3 years of related experience.
• Diploma or Bachelor’s in Marketing/Marcom/Public Relation.

Responsibilities

• Stay updated with the latest digital marketing trends, tools, and best practices.
• Plan, execute, and oversee marketing campaigns to drive brand awareness, customer engagement, and business growth.
• Coordinate with external agencies, suppliers, and partners for campaign execution.
• To take in complaint/feedback from corporate clients and act upon it by informing the relevant Head of Departments/related person in charge to follow up and close it after completion.
• Introduce new packages and promotion for the purpose of improving or acquiring sales.
• To coordinate and plan projects undertaken by the department.
• Track and analyze the performance of campaigns, providing regular reports and insights to management.
• To tailored packages suit to client’s requirement.
• Manage social media accounts and develop engaging content calendars.
• Support in organizing marketing events, trade shows, or webinars.
• Assist in maintaining consistent brand messaging across all marketing channels.
• To attend meetings as when required.
• To sit in committees as and when required.
• To attend training in relation to the job requirement.
• To participate in activities to enhance the hospital’s images.
• Create interactive content for Media Social platform.
• Plan, execute and tracking campaign and leads.
• Attend inquiries regarding promotion leads from social media platform and WhatsApp.
• Pre-production, production and post production for paid posting, digital advertisement and influencer project.

Skills

Photo and videography skills

Good communication

Project management

Team player

Education

Diploma in Marketing/Marcom/Public Relation

Bachelor’s in Marketing/Marcom/Public Relation

Job description

KPJ Selangor Specialist Hospital is seeking a Marketing Executive to support the head of Marketing in achieving departmental objectives through strategic marketing activities. You will plan, execute, and oversee campaigns to boost brand awareness, engage customers, and drive business growth.

Responsibilities include staying updated on digital marketing trends, coordinating with agencies, analyzing campaign performance, managing social media, and organizing events.