EXECUTIVE, CAMPAIGN & LEAD

Johor Specialist Hospital; Johor; On-site; MYR 36,000 - 60,000; Full time

Job summary

KPJ Healthcare Berhad invites a Marketing Executive to support the head of Marketing in Malaysia across campaigns and brand initiatives. You will help plan and execute strategies to boost awareness and customer engagement within the hospital network.

Responsibilities include market research, coordinating with agencies, managing social media, creating content, and tracking campaign performance. The role demands strong communication and teamwork in a fast-paced healthcare environment.

Qualifications

• Diploma/degree in Marcomm/Sales/Marketing/Public Relation with 3 years’ experience or Diploma/Bachelor's in the same fields.
• 1–3 years of experience in digital marketing/Marcomm/Sales/Marketing/Public Relation.
• Aggressive, independent, self-motivated and fast learner.
• Good communication, project management and team collaboration.
• English & Bahasa Malaysia proficiency; additional languages a plus.

Responsibilities

• Stay updated with digital marketing trends, tools, and best practices.
• Conduct market research and competitor analysis for campaigns.
• Coordinate with external agencies, suppliers, and partners.
• Handle complaints/feedback from corporate clients and escalate appropriately.
• Introduce new packages and promotions to improve sales.
• Plan and coordinate department projects and campaigns.
• Track campaign performance and provide insights to management.
• Tailor packages to meet client requirements.
• Manage social media accounts and content calendars.
• Assist in marketing events, trade shows or webinars.
• Maintain consistent brand messaging across channels.
• Attend meetings, committees, and training as required.
• Contribute to activities to enhance hospital image.

Skills

Digital marketing

Market research

Campaign management

Communication

Project management

Team player

Video editing

Education

Diploma in Marcomm/Sales/Marketing/Public Relation

Diploma/Bachelor's in Marcomm/Sales/Marketing/Public Relation

Job description

GENERAL DESCRIPTION

1. The Marketing executive is responsible to support the head of Marketing in the hospital to attain the department’s objectives through marketing activities. 2. Responsible for planning, executing, and overseeing marketing strategies and campaigns to drive brand awareness, customer engagement, and business growth. 3. Any information/intelligence gathered must be shared with KPJ HQ & regional Office. 4. Any other duties will be assigned by the management from time to time.

JOB DESCRIPTION

Stay updated with the latest digital marketing trends, tools, and best practices. Conduct market research and competitor analysis to help develop effective campaigns. Coordinate with external agencies, suppliers, and partners for campaign execution. To take in complaint/feedback from corporate clients and act upon it by informing the relevant Head of Departments/related person in charge to follow up and close it after completion. Introduce new packages and promotion for the purpose of improving or acquiring sales. To coordinate and plan projects undertaken by the department. Track and analyze the performance of campaigns, providing regular reports and insights to management. To tailored packages suit to client’s requirement. Manage social media accounts and develop engaging content calendars. Support in organizing marketing events, trade shows, or webinars. Assist in maintaining consistent brand messaging across all marketing channels. To attend meetings as when required. To sit in committees as and when required. To attend training in relation to the job requirement. To participate in activities to enhance the hospital’s images. Create interactive content for Media Social platform. Plan, execute and tracking campaign and leads. Attend inquiries regarding promotion leads from social media platform and WhatsApp. Pre-production, production and post production for paid posting, digital advertisement and influencer project.

JOB REQUIREMENT

Education: Must possess at least a Diploma Marcomm/Sales/Marketing/Public Relation with 3 years’ experience in related field. / Must possess at least a Diploma/Bachelor's in Degree Marcomm/Sales/Marketing/Public Relation. Knowledge and Experiences: 1–3 years of experience in digital marketing/Marcomm/Sales/Marketing/Public Relation/. Aggressive, independent, self-motivated and fast learner. Skills & Competencies: Photo and videography skills and editing will be an added advantage. Good communication, good project management skills, a good team player. Special skills required Good communication skills, able to write and converse well in English & Bahasa Malaysia. Other languages will be an added advantage. Good computer knowledge will be an added advantage. Personal attributes Has good communication and interpersonal skills. Seek to treat, maintain patient's dignity, privacy, autonomy and confidentiality. Prepared to work as a team member.

KPJ Healthcare Berhad is founded on the vision of being the preferred healthcare provider in the region. We are focused on delivering world-class quality healthcare services throughout our regional footprint across 5 countries, namely Malaysia, Indonesia, Thailand, Bangladesh, and Australia. We are in search of remarkable people to join us in exploring and discovering better healthcare solutions together. Whether you are a student, a graduate, or an experienced professional, discover the impact you could make with a career at KPJ.