Marketing Automation Specialist

Joey Yap Research International; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Joey Yap Group in Kuala Lumpur is seeking a Marketing Automation Specialist to design, set up and manage automated campaigns that deliver the right messages at the right time.

You’ll optimize customer journeys, build workflows, track performance, and collaborate with marketing, sales and other teams to align automation with business goals. The role requires a marketing degree, knowledge of automation platforms, data analysis, and a curiosity for new tools and trends.

Qualifications

• Bachelor’s degree in Marketing, Business or related field required.
• Experience with marketing automation platforms, email marketing and tracking.
• Ability to analyze data, spot trends and optimize campaigns.
• Strong organizational skills for accurate campaign execution.
• Willingness to explore new tools and stay updated on trends.
• Excellent communication and collaboration across teams.
• Knowledge of A/B testing and personalization strategies.
• Basic understanding of HTML/CSS and data integration.

Responsibilities

• Improve customer journeys so every step of the funnel flows smoothly and nurtures leads.
• Create automation workflows: set up and manage automated emails, lead scoring, and campaign tracking.
• Work with marketing platforms and tools to enhance efficiency and personalization.
• Research trends and integrate new tools or strategies to improve marketing performance.
• Track metrics, review campaign performance, and make data-driven improvements.
• Set up workflows, create email content, and ensure campaigns run smoothly.
• Collaborate with marketing, sales and other departments to align automation with goals.

Skills

Marketing automation

Email marketing

Campaign tracking

Data analysis

Cross-team collaboration

A/B testing

Communication skills

HTML/CSS basics

Education

Bachelor’s degree in Marketing/Business

Job description

As a Marketing Automation Specialist, you’ll play a key role in setting up and managing automated marketing campaigns. Your work will help ensure customers get the right messages at the right time, improving engagement and driving business growth.

Key Responsibilities:

• Improve Customer Journeys with ensure every step of the marketing funnel flows smoothly and nurtures leads effectively.
• Create Automation Workflows by set up and manage automated emails, lead scoring, and campaign tracking.
• Work with top marketing platforms or best tools to enhance efficiency and personalization.
• Follow the latest trend by research and integrate new tools or strategies to improve marketing performance.
• Track key metrics, review campaign performance, and make data-driven improvements.
• Set up workflows, create email content, and ensure campaigns run smoothly.
• Work closely with others team such as marketing, sales, and other departments to align automation efforts with company goals.

Key Requirement:

• Bachelor’s Diploma or degree in Marketing, Business, or a related field with experience in marketing automation.
• Knowledge of marketing automation platforms, email marketing, and campaign tracking.
• Ability to analyze data, spot trends, and make improvements based on insights.
• Strong organizational skills to ensure accuracy in campaign execution.
• Willingness to explore new tools and keep up with marketing trends.
• Great communication skills and the ability to collaborate with different teams.
• Knowledge of A/B testing and personalization strategies.
• Basic understanding of HTML, CSS, or data integration.

Working hour: MONDAY TO FRIDAY 9AM to 6PM

Joey Yap Group, founded in 2001 by visionary Dato' Joey Yap, is a trailblazer in metaphysics and personal empowerment. With a passion for Chinese metaphysics, Dato' Joey Yap aims to transform lives and empower individuals. The group excels in disciplines such as Feng Shui, BaZi, Qi Men Dun Jia, and Face Reading, gaining international recognition for its groundbreaking methodologies. Committed to excellence, the Joey Yap Group continually expands its offerings, inspiring millions to reach their highest potential. Today, with a global presence, the group pushes boundaries and drives innovation, shaping the future of Chinese metaphysics and empowering people worldwide.

Joey Yap Group, founded in 2001 by visionary Dato' Joey Yap, is a trailblazer in metaphysics and personal empowerment. With a passion for Chinese metaphysics, Dato' Joey Yap aims to transform lives and empower individuals. The group excels in disciplines such as Feng Shui, BaZi, Qi Men Dun Jia, and Face Reading, gaining international recognition for its groundbreaking methodologies. Committed to excellence, the Joey Yap Group continually expands its offerings, inspiring millions to reach their highest potential. Today, with a global presence, the group pushes boundaries and drives innovation, shaping the future of Chinese metaphysics and empowering people worldwide.

Researching careers? Find all the information and tips you need on career advice.