Growth-Driven Marketing Automation Specialist

Joey Yap Research International; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Joey Yap Group in Kuala Lumpur is seeking a Marketing Automation Specialist to design, set up and manage automated campaigns that deliver the right messages at the right time.

You’ll optimize customer journeys, build workflows, track performance, and collaborate with marketing, sales and other teams to align automation with business goals. The role requires a marketing degree, knowledge of automation platforms, data analysis, and a curiosity for new tools and trends.

Qualifications

• Bachelor’s degree in Marketing, Business or related field required.
• Experience with marketing automation platforms, email marketing and tracking.
• Ability to analyze data, spot trends and optimize campaigns.
• Strong organizational skills for accurate campaign execution.
• Willingness to explore new tools and stay updated on trends.
• Excellent communication and collaboration across teams.
• Knowledge of A/B testing and personalization strategies.
• Basic understanding of HTML/CSS and data integration.

Responsibilities

• Improve customer journeys so every step of the funnel flows smoothly and nurtures leads.
• Create automation workflows: set up and manage automated emails, lead scoring, and campaign tracking.
• Work with marketing platforms and tools to enhance efficiency and personalization.
• Research trends and integrate new tools or strategies to improve marketing performance.
• Track metrics, review campaign performance, and make data-driven improvements.
• Set up workflows, create email content, and ensure campaigns run smoothly.
• Collaborate with marketing, sales and other departments to align automation with goals.

Skills

Marketing automation

Email marketing

Campaign tracking

Data analysis

Cross-team collaboration

A/B testing

Communication skills

HTML/CSS basics

Education

Bachelor’s degree in Marketing/Business

Job description

Joey Yap Group in Kuala Lumpur is seeking a Marketing Automation Specialist to design, set up and manage automated campaigns that deliver the right messages at the right time.

You’ll optimize customer journeys, build workflows, track performance, and collaborate with marketing, sales and other teams to align automation with business goals. The role requires a marketing degree, knowledge of automation platforms, data analysis, and a curiosity for new tools and trends.