Marketing Analytics Lead — AI-Driven Growth

foodpanda; Kuala Lumpur; Sur place; MYR 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

Dynamic work environment

Personal and professional development

Company events

Diversity and inclusion

Day-one responsibility

Résumé du poste

foodpanda is seeking a Manager of Marketing Analytics in Kuala Lumpur to lead an analytics team that informs marketing strategy across multiple markets. You will work with senior stakeholders to translate data into actionable growth plans and shape the analytics roadmap using AI and advanced modeling.

You will elevate the team’s capabilities, transform BI into decision science, and own end-to-end analytics programs from problem framing to execution, driving measurable business impact.

Qualifications

• Bachelor’s degree in a quantitative field or equivalent practical experience, with 7+ years in analytics/data science and a track record of building and leading high‑performing teams.
• Strong technical depth in SQL and Python, with experience in statistical modeling, experimentation (A/B testing/causal inference), and building scalable data products or analytical solutions.
• Exceptional problem‑solving in ambiguous environments, with the ability to structure complex business problems and translate insights into clear decisions and actions.
• Experience partnering with senior stakeholders, influencing without authority, and driving strategic alignment across cross‑functional teams in fast‑paced environments.
• Track record of raising the bar—hiring, mentoring, and developing talent, while elevating analytics from reporting to a decision science function that drives business outcomes.

Responsabilités

• Lead and mentor a high-performing analytics team—providing hands‑on support where needed—in solving marketing problems with AI tools.
• Upskill analysts and transform BI into a decision-science function aligned with business outcomes.
• Own analytics outcomes end-to-end, from problem framing to execution, with clear recommendations to leadership.
• Design and execute analytical methodologies ranging from A/B tests/geo testing/holdouts to MMM modeling in order to measure incremental ROI and make actionable recommendations regarding marketing spend optimization and tactical execution of marketing initiatives.
• Drive strategic alignment with function’s leadership, shaping the analytics roadmap and translating business priorities into high‑impact analytical initiatives in a fast‑paced environment.
• Define measurement frameworks and metric definitions for key marketing initiatives; Lead the development of complex SQL models to implement as well as transform massive datasets into actionable insights using tools like BigQuery and dbt.
• Translate data into executive‑ready insights, synthesizing marketing KPIs, trends, and performance drivers into clear narratives that highlight risks, opportunities, and actions for efficiency gains.
• Identify, design, and implement AI-powered solutions that transform how marketing analytics operates—including agentic workflows (e.g. root‑cause analysis agents, automated anomaly detection), LLM‑assisted insight generation, and prompt‑engineered pipelines. Translate repeatable analyst workflows into scalable AI tools. Act as a driver of AI adoption within the team, setting standards and upskilling analysts.

Connaissances

SQL

Python

A/B testing

Causal inference

Team leadership

Stakeholder management

Formation

Bachelor's degree in a quantitative field

Outils

BigQuery

dbt

Description du poste

foodpanda is seeking a Manager of Marketing Analytics in Kuala Lumpur to lead an analytics team that informs marketing strategy across multiple markets. You will work with senior stakeholders to translate data into actionable growth plans and shape the analytics roadmap using AI and advanced modeling.

You will elevate the team’s capabilities, transform BI into decision science, and own end-to-end analytics programs from problem framing to execution, driving measurable business impact.