Market Planning Specialist

Maxis Communications; Malaysia; On-site; MYR 60,000 - 120,000; Full time

Job summary

Maxis, Malaysia's leading converged solutions company, is seeking a Market Planning Specialist to strategize and execute fibre and mobile expansion plans. You will drive demand planning, analyze markets, and deliver ROI-focused business cases, collaborating with Enterprise Heads and Network teams.

You will lead automation initiatives, develop commercial models, and partner with Data Analytics to provide accurate performance updates. Join a culture that values commitment and performance at Maxis.

Qualifications

• Strong expertise in market planning, demand analysis, or related fields.
• Proven experience in data analysis and financial modelling.
• Solid technical comprehension of network infrastructure.
• Exceptional analytical and problem-solving skills.
• Excellent stakeholder management and communication abilities.
• Skilled in business development, commercial strategy, and negotiation.
• Familiarity with GIS tools and demand scoring frameworks.
• Strong project management capabilities.

Responsibilities

• Drive demand planning assessments and prepare business cases with clear recommendations.
• Map and maintain buildings/sites within the infrastructure footprint, prioritized by commercial potential.
• Collaborate with Enterprise Heads and Segment Sales to align strategies and ROI.
• Work with Network teams to propose optimized designs and cost models.
• Develop business models, craft proposals, and negotiate contracts with developers.
• Establish standardized frameworks to improve demand planning and commercial management.
• Partner with Data Analytics to deliver reporting on fibre/mobile expansion.
• Set up bi-weekly reviews with stakeholders and monthly updates to address escalations.
• Lead automation initiatives with IT, Network and Business teams to improve workflows.

Skills

Market planning

Demand analysis

Data analysis

Financial modelling

Network infrastructure

Stakeholder management

Communication

Business development

Commercial strategy

Negotiation

GIS tools

Demand scoring

Project management

Job description

Are you ready to get ahead in your career? We want to empower you to turn your ambitions into achievements. We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

We're seeking a skilled Market Planning Specialist to strategize, plan, develop, and execute business and commercial plans for fibre and mobile expansion to drive business growth and ensure maximum return of investment. The successful candidate will also have the opportunity to lead strategic projects in access expansion as well as automation initiatives to sharpen demand planning outcome and drive efficiency.

What are you accountable for?

• Drive demand planning assessments and prepare business cases to justify investments, securing management approval with clear recommendations.
• Map and maintain the universe of buildings/sites within the existing infrastructure footprint, prioritizing based on commercial potential, tenancy mix, and ease of enablement.
• Collaborate with Enterprise Heads and Segment Sales teams to align strategies, validate commercial justification, and track ROI for approved business cases.
• Work closely with Network teams to propose optimized network designs and cost models, ensuring viable business cases and timely, budget-compliant deployments.
• Develop business models, craft commercial proposals, and negotiate contracts with property developers to accelerate infrastructure enablement.
• Establish standardized frameworks and processes to simplify and continuously improve demand planning and commercial management effectiveness.
• Partner with Data Analytics teams to deliver accurate reporting and performance updates on fibre and mobile infrastructure expansion.
• Set up regular bi-weekly progress reviews with key stakeholders and monthly management updates to address escalations and secure support.
• Lead automation initiatives with key stakeholders from IT, Network and Business team to improve end to end market planning workflow.

What do you require for the role?

• Strong expertise in market planning, demand analysis, or related fields.
• Proven experience in data analysis and financial modelling.
• Solid technical comprehension of network infrastructure.
• Exceptional analytical and problem-solving skills.
• Excellent stakeholder management and communication abilities.
• Skilled in business development, commercial strategy, and negotiation.
• Familiarity with GIS tools and demand scoring frameworks.
• Strong project management capabilities.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.

Tomorrow Begins Today We are the leading integrated telco in Malaysia, connecting people and businesses to a world of possibilities. Tomorrow Begins Today, as we make aspiration achievable today with reliable connectivity and simple experiences.

We deeply believe that the key element to our success has always been our people. Visit our careers page to learn more about #LifeAtMaxis.

#SimplyMaxis Culture To realise our shared vision to be the leading integrated telco in Malaysia, we have embedded the language of commitment, performance, and possibilities to embody our culture values. Our #SimplyMaxis culture encompasses four values which are 'Keep It Simple', 'Focus On Real Customer Needs', 'Go For Gold', and 'Celebrate Winning Together'. Watch these videos and hear from our people who live and breathe our #SimplyMaxis culture.