Market Planning Specialist

maxine; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maxis is seeking a Market Planning Specialist in Malaysia to drive demand planning and commercial expansion for fibre and mobile networks. You will develop business cases, map infrastructure potential, and collaborate with enterprise heads and network teams to ensure ROI and timely deployments.

The role emphasizes data-driven decision making, financial modelling, and strong stakeholder management. It offers opportunities to lead automation projects and optimize end-to-end market planning

Qualifications

• Experience in market planning, demand analysis, or related fields.
• Proven data analysis and financial modelling experience.
• Strong analytical and problem-solving skills.
• Excellent stakeholder management and communication abilities.

Responsibilities

• Drive demand planning assessments and prepare business cases to justify investments, securing management approval with clear recommendations.
• Map and maintain the universe of buildings/sites within the existing infrastructure footprint, prioritizing based on commercial potential, tenancy mix, and ease of enablement.
• Collaborate with Enterprise Heads and Segment Sales teams to align strategies, validate commercial justification, and track ROI for approved business cases.
• Work closely with Network teams to propose optimized network designs and cost models, ensuring viable business cases and timely, budget-compliant deployments.
• Develop business models, craft commercial proposals, and negotiate contracts with property developers to accelerate infrastructure enablement.
• Establish standardized frameworks and processes to simplify and continuously improve demand planning and commercial management effectiveness.
• Partner with Data Analytics teams to deliver accurate reporting and performance updates on fibre and mobile infrastructure expansion.
• Set up regular bi-weekly progress reviews with key stakeholders and monthly management updates to address escalations and secure support.
• Lead automation initiatives with key stakeholders from IT, Network and Business team to improve end to end market planning workflow.

Skills

Market planning

Demand analysis

Data analysis

Financial modelling

Stakeholder management

Negotiation

Project management

Tools

GIS software

Job description

Are you ready to get ahead in your career? We want to empower you to turn your ambitions into achievements. We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others. Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world. To realise our vision to become Malaysia's leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

We're seeking a skilled Market Planning Specialist to strategize, plan, develop, and execute business and commercial plans for fibre and mobile expansion to drive business growth and ensure maximum return of investment. The successful candidate will also have the opportunity to lead strategic projects in access expansion as well as automation initiatives to sharpen demand planning outcome and drive efficiency.

What are you accountable for?

• Drive demand planning assessments and prepare business cases to justify investments, securing management approval with clear recommendations.
• Map and maintain the universe of buildings/sites within the existing infrastructure footprint, prioritizing based on commercial potential, tenancy mix, and ease of enablement.
• Collaborate with Enterprise Heads and Segment Sales teams to align strategies, validate commercial justification, and track ROI for approved business cases.
• Work closely with Network teams to propose optimized network designs and cost models, ensuring viable business cases and timely, budget-compliant deployments.
• Develop business models, craft commercial proposals, and negotiate contracts with property developers to accelerate infrastructure enablement.
• Establish standardized frameworks and processes to simplify and continuously improve demand planning and commercial management effectiveness.
• Partner with Data Analytics teams to deliver accurate reporting and performance updates on fibre and mobile infrastructure expansion.
• Set up regular bi-weekly progress reviews with key stakeholders and monthly management updates to address escalations and secure support.
• Lead automation initiatives with key stakeholders from IT, Network and Business team to improve end to end market planning workflow.

What do you require for the role?

• Strong expertise in market planning, demand analysis, or related fields.
• Proven experience in data analysis and financial modelling.
• Solid technical comprehension of network infrastructure.
• Exceptional analytical and problem-solving skills.
• Excellent stakeholder management and communication abilities.
• Skilled in business development, commercial strategy, and negotiation.
• Familiarity with GIS tools and demand scoring frameworks.
• Strong project management capabilities.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance - regardless of ethnicity, gender, age, education, religion, nationality or physical ability.