Market Planning Specialist

Maxis Bhd; Kampung Paya; Remote; MYR 90,000 - 150,000; Full time

Job summary

Menara Maxis in Kuala Lumpur seeks a Market Planning Specialist to drive fibre and mobile expansion initiatives, building business cases and ROI analyses. You will lead demand planning, map site potential, and coordinate with Sales, Network, and IT to ensure timely, cost-effective deployments.

You should have strong market planning, data analysis, and financial modelling skills, plus experience with GIS tools and stakeholder management.

Qualifications

• Strong expertise in market planning and demand analysis.
• Experience with data analysis and financial modelling.
• Familiarity with GIS and network infrastructure concepts.
• Excellent stakeholder management and communication.

Responsibilities

• Drive demand planning assessments and business cases to justify investments.
• Map buildings/sites within the existing infrastructure footprint and prioritize by potential.
• Collaborate with Enterprise Heads and Segment Sales to align strategies and track ROI.
• Work with Network teams to propose optimized network designs and cost models.
• Develop commercial proposals and negotiate contracts with developers.
• Establish standardized frameworks to improve demand planning and commercial processes.
• Partner with Data Analytics to deliver reporting on fibre/mobile expansion.
• Lead bi-weekly progress reviews with stakeholders and management updates.

Skills

Market planning

Demand analysis

Data analysis

Financial modelling

GIS tools

Project management

Stakeholder mgmt

Negotiation

Analytical thinking

Communication

Network know-how

Education

Bachelor's degree in a related field

Tools

GIS software

Excel

Job description

## Market Planning SpecialistApply: Menara Maxis: Full time: Posted Yesterday: JR13856**Are you ready to get ahead in your career?*** We want to empower you to turn your ambitions into achievements.* We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.* Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.* To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.**Why does this job exist and why is it critical?**We're seeking a skilled **Market Planning Specialist** to strategize, plan, develop, and execute business and commercial plans for fibre and mobile expansion to drive business growth and ensure maximum return of investment. The successful candidate will also have the opportunity to lead strategic projects in access expansion as well as automation initiatives to sharpen demand planning outcome and drive efficiency. **What are you accountable for?*** Drive demand planning assessments and prepare business cases to justify investments, securing management approval with clear recommendations.* Map and maintain the universe of buildings/sites within the existing infrastructure footprint, prioritizing based on commercial potential, tenancy mix, and ease of enablement.* Collaborate with Enterprise Heads and Segment Sales teams to align strategies, validate commercial justification, and track ROI for approved business cases.* Work closely with Network teams to propose optimized network designs and cost models, ensuring viable business cases and timely, budget-compliant deployments.* Develop business models, craft commercial proposals, and negotiate contracts with property developers to accelerate infrastructure enablement.* Establish standardized frameworks and processes to simplify and continuously improve demand planning and commercial management effectiveness.* Partner with Data Analytics teams to deliver accurate reporting and performance updates on fibre and mobile infrastructure expansion.* Set up regular bi-weekly progress reviews with key stakeholders and monthly management updates to address escalations and secure support.* Lead automation initiatives with key stakeholders from IT, Network and Business team to improve end to end market planning workflow. **What do you require for the role?*** Strong expertise in market planning, demand analysis, or related fields.* Proven experience in data analysis and financial modelling.* Solid technical comprehension of network infrastructure.* Exceptional analytical and problem-solving skills.* Excellent stakeholder management and communication abilities.* Skilled in business development, commercial strategy, and negotiation.* Familiarity with GIS tools and demand scoring frameworks.* Strong project management capabilities.**What’s next?*** Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.* Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.