Maps Marketing Lead

Grab; Petaling Jaya; On-site; MYR 150,000 - 210,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex benefits

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

Flexible hours

Job summary

Grab is seeking a seasoned marketer to lead the GrabMaps marketing workstream and drive product marketing initiatives in a fast-moving environment. You will shape positioning, messaging, and value propositions, collaborating with Product, Sales, and regional teams to launch campaigns and content that demonstrate clear customer benefits.

You will own demand generation, manage content and events, and partner with various functions to deliver measurable business outcomes.

Qualifications

• 5–7 years of experience in B2B, technology, SaaS, product marketing or a related field.
• Experience developing product marketing fundamentals, including customer segmentation, positioning, messaging, value propositions, launch plans and sales enablement.
• Ability to translate complex technical concepts such as mapping, APIs, location intelligence and data solutions into clear customer benefits.
• Experience planning and executing integrated marketing programmes across content, demand generation, digital channels, CRM and events.
• Ability to work effectively with Product, Technology, Sales, Business Development and other cross-functional teams.
• Structured and commercially minded approach to ambiguous projects with defined problems, research and recommendations.
• Experience using performance data and customer insights to improve conversion and inform decisions.
• Experience engaging with AI tools and emerging technologies to enhance productivity.

Responsibilities

• Independently lead the GrabMaps marketing workstream covering product marketing, go-to-market planning, demand generation and sales enablement.
• Develop GrabMaps positioning, messaging, customer value propositions and use cases for business and technical audiences.
• Partner with various functions, such as Product, Technology, Business Development, Sales, Communications and country teams to execute campaigns.
• Own the content development pipeline (case studies, customer stories, thought leadership articles) to support brand, demand generation, and sales conversations.
• Manage demand-generation channels, including the website, CRM nurture programmes, SEO and GEO initiatives.
• Support event and sponsorship execution in partnership with Events Manager – including industry conferences, partner events, and Grab-hosted activations.
• Manage vendors and assigned budgets for your projects, including cost estimates, negotiations, and ensuring activities are delivered on time and within budget.
• Support selected strategic projects across Grab, including emerging technology and new business initiatives, from problem definition and research through to recommendations, pilots and execution.
• Track marketing performance, project outcomes, budgets and vendor delivery against agreed objectives.

Skills

B2B marketing

Product marketing

Demand generation

Cross-functional collaboration

Data-driven marketing

AI tools usage

Regional experience

Job description

Grab is seeking a seasoned marketer to lead the GrabMaps marketing workstream and drive product marketing initiatives in a fast-moving environment. You will shape positioning, messaging, and value propositions, collaborating with Product, Sales, and regional teams to launch campaigns and content that demonstrate clear customer benefits.

You will own demand generation, manage content and events, and partner with various functions to deliver measurable business outcomes.