Assistant Marketing Manager, GrabMaps & Special Projects

Grab; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork

Job summary

GrabMaps marketing team in Petaling Jaya, Malaysia is seeking an Assistant Marketing Manager to drive product marketing initiatives, GTM planning, and demand generation while collaborating with product, design, operations, and sales to expand Grab's market presence.

The role requires 5–7 years in B2B tech/SaaS marketing, with strong communication and project management skills, and familiarity with mapping tech or location-based services.

Qualifications

• 5–7 years of experience in B2B, tech, SaaS, product marketing, preferably regional or multi-market.
• Experience planning and executing integrated marketing programmes across content, demand gen, digital channels, CRM and events.
• Experience developing product marketing basics: segmentation, positioning, messaging, value props, launches, enablement.
• Translate complex tech concepts (e.g., mapping, APIs, location intelligence) into customer value.
• Excellent organizational and PM skills with multiple initiatives.
• Strong written and verbal communication, detail-oriented.
• Familiarity with GIS or mapping tech (preferred).
• Experience with AI tools and emerging tech (preferred).
• Strong stakeholder management and cross-functional collaboration.
• Strong problem-solving and adaptability.

Responsibilities

• Support GrabMaps marketing workstream, including strategy, GTM planning, and demand generation.
• Develop GrabMaps positioning, messaging, value propositions, and use cases for business and technical audiences.
• Contribute to GTM strategy planning and execution for product launches with cross-functional coordination.
• Manage demand-generation channels: website, CRM nurture, SEO, GEO, campaigns, lead generation, performance optimization.
• Assist content development: case studies, customer stories, thought leadership articles.
• Support market research and competitive analysis for positioning and pricing strategy.
• Gather customer insights to inform product marketing and identify opportunities.
• Support social media and digital marketing to increase brand awareness and engagement.
• Assist with events, product demos, and promotional activities for launches and expansion.

Job description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

We're looking for an Assistant Marketing Manager to support both the GrabMaps marketing workstream and strategic special projects in our Petaling Jaya, Malaysia office. In this role, you will assist in executing product marketing initiatives, go-to-market planning, and demand generation activities for GrabMaps, while also contributing to emerging technology and new business initiatives across Grab. You will drive marketing excellence by supporting campaign execution, collaborating with cross-functional teams, and helping to establish strong market presence while supporting innovation and business expansion efforts.

GrabMaps Marketing Responsibilities:

• Support the GrabMaps marketing workstream, including assisting with product marketing strategy, go-to-market planning, and demand generation initiatives
• Support the development of GrabMaps positioning, messaging, customer value propositions, and use cases for business and technical audiences to effectively communicate differentiation in the market
• Contribute to go-to-market (GTM) strategy planning and execution for product launches and market initiatives, assisting with timelines and cross-functional coordination
• Manage demand-generation channels, including the website, CRM nurture programs, SEO and GEO initiatives, while supporting campaign development, lead generation initiatives, and performance optimization
• Assist in the content development pipeline (e.g., case studies, customer stories, thought leadership articles) to support brand, demand generation, and sales conversations
• Support market research and competitive analysis activities to inform product positioning, pricing strategies, and marketing approaches
• Gather and synthesize customer insights and feedback to support product marketing strategies and identify market opportunities
• Support social media management and digital marketing initiatives to increase brand awareness, product visibility, and customer engagement
• Assist with event planning, product demonstrations, and promotional activities to support product launches and market expansion

Cross-Functional Collaboration & Special Projects:

• Collaborate with product, design, operations, and sales teams to ensure cohesive project execution and effective product-to-market delivery
• Support selected strategic initiatives across Grab, including emerging technology and new business ventures, from problem definition and market research through to recommendations, pilot programs, and execution
• Contribute to special projects that explore new market opportunities, business models, and technology applications, supporting the full project lifecycle
• Support stakeholder communication and work effectively with leadership and cross-functional partners at all levels across multiple workstreams

• 5–7 years of experience in B2B, technology, SaaS, product marketing, or a related field, preferably in a regional or multi-market environment
• Experience planning and executing integrated marketing programmes across content, demand generation, digital channels, CRM and events
• Experience developing product marketing fundamentals, including customer segmentation, positioning, messaging, value propositions, launch plans, and sales enablement
• The ability to translate complex technical concepts, such as mapping, APIs, location intelligence and data solutions, into clear customer and business benefits
• Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously
• Strong written and verbal communication skills with attention to detail
• Familiarity with GIS, mapping technology, or location-based services (preferred)
• Experience engaging with AI tools and emerging technologies to enhance productivity, improve workflows and contribute new ideas (preferred)
• Strong ability to manage stakeholder relationships and communicate effectively at all levels, with demonstrated capability to work collaboratively in cross-functional team environments
• Strong problem-solving skills and ability to adapt to changing priorities

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.