Manager - Marketing & Communications (Wealth Proposition & Partnerships)

Hong Leong Bank; Malaysia; On-site; MYR 180,000 - 360,000; Full time

Job summary

Hong Leong Bank in Malaysia seeks a Wealth Proposition & Partnership Manager to redefine the luxury client journey for our exclusive tiers. You will architect an aspirational lifestyle ecosystem and secure high-profile partnerships with luxury brands to create unmatched value propositions.

Define luxury personas, lead premium campaigns, and align cross-functional teams to deliver seamless, premium experiences across Malaysia.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 5 to 8 years of experience managing premium or luxury brands, customer segmentation, or high-tier experiential marketing.
• Proven track record of pitching, closing, and managing high-value strategic partnerships.
• Sharp commercial acumen and appreciation for premium aesthetics and storytelling.
• Agile, self-driven and collaborative with cross-functional teams.

Responsibilities

• Define luxury consumer personas and curate specialized journeys for Private Bank, HLB Priority and Branch Wealth Distribution.
• Curate strategic partnerships by sourcing, pitching and securing exclusive collaborations with premium global and local luxury brands.
• Act as the brand guardian for the Wealth division.
• Craft high-end content strategies, thought-leadership pieces, and sophisticated communications.
• Lead 360-degree campaigns across premium media channels, digital platforms, and exclusive events.
• Bridge luxury brand vision with internal product, sales and distribution teams for seamless experiences.
• Own the luxury roadmap and shape how affluent clients interact with our brand in Malaysia.
• Build relationships with top-tier luxury brands, industry icons, and elite partners.

Skills

Premium brand management

Customer segmentation

Experiential marketing

Strategic partnerships

Commercial acumen

Storytelling / branding

Education

Bachelor’s degree in Marketing, Business Admin. or related field

Job description

If you are looking to excel and make a difference, take a closer look at us… Are you a lifestyle marketer, brand strategist, or partnership architect with strong understanding what drives the modern, high-net-worth consumer? We are looking for a Wealth Proposition & Partnership Manager to redefine the luxury customer journey for our most exclusive client tiers. You will be building an aspirational lifestyle ecosystem. You will be the mastermind behind our premium brand identity, securing high-profile strategic partnerships (think luxury lifestyle, fine dining, elite travel, and exclusive art) to create an unmatched customer value proposition.

Job Responsibilities:

• Define and deep-dive into luxury consumer personas - from our affluent trendsetters to our Ultra-High-Net-Worth private clients—curating specialized journeys for across Private Bank, HLB Priority and Branch Wealth Distribution.
• Curate Strategic Partnerships - Source, pitch, and secure exclusive collaborations with premium global and local lifestyle brands to elevate our client benefits and rewards program.
• Act as the brand guardian for our Wealth division.
• You’ll craft high-end content strategies, thought-leadership pieces, and sophisticated communications that position the bank as a premier lifestyle and financial partner.
• Lead 360-degree creative campaigns from concept to execution across premium media channels, digital platforms, and exclusive events.
• Bridge the gap between our luxury brand vision and our internal product, sales, and distribution teams to bring seamless, premium client experiences to life.
• Own the luxury roadmap and shape how affluent consumers interact with our brand across Malaysia.
• Build relationships with top-tier luxury brands, industry icons, and elite partners.

Job Requirements:

• Malaysian citizen
• Bachelor’s degree in Marketing, Business Administration or a related field.
• 5 to 8 years of experience managing premium or luxury brands, customer segmentation, or high-tier experiential marketing.
• Sound experience in executing effective micro-marketing campaigns or wealth-related engagements.
• You have a proven track record of pitching, closing, and managing high-value strategic partnerships.
• You possess sharp commercial acumen, a forward-thinking mindset, and a deep appreciation for premium aesthetics and storytelling.
• You are agile, self-driven, and highly collaborative, capable of managing complex projects and aligning with cross-functional teams.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation. Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital-At-The-Core powered by customers‑at‑the‑forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.