Manager - Personal Financial Services (Business Campaigns & Analytics)

HLB; Kuala Lumpur; Presencial; MYR 180.000 - 280.000; Jornada completa

Descripción de la vacante

HLB seeks an experienced Manager - Business Campaigns & Analytics to identify critical business needs and deliver data-driven insights in Malaysia. You will empower leadership to refine strategic priorities and accelerate measurable growth through dashboards, campaigns, and analytics.

Role requires 5+ years in analytics with strong SQL/Python skills, Tableau expertise, and the ability to influence senior management.

Formación

• Degree in a quantitative field such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.
• 5+ years of experience in data engineering, data science, or analytics roles with focus on business analysis.
• Strong analytical background that translates insights into business strategy and data-driven decisions.
• Ability to articulate and visualize analytical findings to senior management.
• Strong SQL and Python programming skills.
• Hands-on experience with MarTech tools SAS CI360, Adobe Experience Cloud, or similar is advantageous.
• Experience in AI/ML development, Tableau, UiPath & RPA is a long-term advantage.
• Knowledge of customer segmentation and personalized marketing campaigns is a plus.

Responsabilidades

• Act as product specialist with product managers to define solutions from data.
• Deep-dive analyses and hypothesis testing to shape product strategy.
• Run pre/post campaign analysis to improve response rates.
• Design and maintain executive Tableau dashboards for end-to-end lifecycle.
• Identify cross-sell, upsell and attrition opportunities via ongoing monitoring.
• Review campaign requests to reduce ad hoc work and improve resources.
• Create analytic marts and campaign trackers by merging data sources.
• Articulate analytics value to non-technical audiences.
• Align business needs with technical capabilities and manage expectations.
• Guide peers in analysis consultations to ensure data sources are correct.
• Coordinate stakeholders to ensure on-time, accurate deliverables.
• Support division goals and drive measurable performance growth.

Conocimientos

SQL

Python

Tableau

MarTech tools

AI/ML

Data visualization

Stakeholder management

Communication

Problem solving

Educación

Bachelor's degree in a quantitative field

Herramientas

SAS CI360

Adobe Experience Cloud

UiPath

RPA

Descripción del empleo

If you are looking to excel and make a difference, take a closer look at us…

Job Purpose Summary

We are seeking a highly experienced and results-oriented Manager - Business Campaigns & Analytics to identify critical business needs and deliver high-impact insights. This role empowers leadership to refine strategic priorities and leverages data-driven intelligence to accelerate overall business performance and measurable growth.

Functional (job responsibilities)

• Act as the product specialist for our consumer banking product managers to understand and evaluate business problems by conducting discussion sessions with product managers and gather data and requirements, and define a solution.
• Deep-dive investigations and hypothesis testing to uncover actionable insights that influence product strategy and decision-making.
• Conduct pre and post campaign analysis to create continuous improvements in our campaign response rates.
• Design, automate, and maintain high-impact executive dashboards in Tableau to monitor the end-to-end product lifecycle and campaign effectiveness.
• Drive continuous “always-on” marketing by identifying cross-sell, upsell, and attrition opportunities through the ongoing monitoring of customer behavior.
• Review and evaluate campaign and reports requests to provide structure to campaigns in order to reduce ad hoc demand and improve resource and time management.
• Develop and enrich “analytic marts” and campaign trackers by merging primary and secondary data sources to increase speed-to-insight and reporting efficiency.
• Clearly articulate the value of business analytics to non-technical audiences.
• Manage expectations and ensure alignment between business needs and technical capabilities.

Managerial (team/group responsibilities)

• Provide value-added recommendations and technical guidance to peers during the analysis consultation phase, specifically on how to interpret complex data into actionable insights.
• Act as checker in the maker / checker process of scripts to ensure logic and data sources used are correct.
• Able to manage different stakeholders from business, IT, etc in order to have a positive influence to drive desired outcomes.
• Manage the engagement and workload to ensure operations are running smoothly and deliverables are accurate and timely.

Organizational (organizational responsibilities)

• To ensure alignment to the Division and Bank’s strategic intent and goals for each Financial Year.
• To Drive business excellence by converting deep-dive analysis into strategic clarity and measurable performance growth.

Jobholder Requirements

Education/Qualification

• Degree in a quantitative field, such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.

Experience

• 5+ years of experience in data engineering, data science, or analytics roles, with a focus on business analysis.
• Possess a strong analytical background that can translate insights into business strategy. Comfortable working with data and making data-driven decisions utilizing multiple sources of information.
• Ability to succinctly articulate and visualize analytical findings to senior management. Good interpersonal, communication skill and strong influencing ability is highly crucial.
• Strong programming skills in SQL and Python and other relevant languages.
• Hands‑on experience with MarTech tools (e.g., SAS CI360, Adobe Experience Cloud, or similar) would be highly advantageous.
• Experience in AI/ML development, Tableau, UiPath & RPA, is a long‑term advantage.
• Track record of driving business value through the integration of data analytics and business strategies, resulting in improved operational efficiency, revenue growth, and competitive advantage.
• Experience in developing and maintaining automation scripts for data processing and analysis.
• Knowledge of customer segmentation strategies and personalized marketing campaigns is a plus.
• Ability to juggle multiple work streams, filter, evaluate, and priorities solutions.
• Thrive in a fast paced, dynamic environment, and is a collaborative team player.

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve ourmission of infusing diversity in thinking and skillsets into our organisation.Candidatesare assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.